The Truth Is Worth It|微电影|广告营销案例【ADGuider广告指南】

真相是值得的

案例简介：写一个关于电影中发生的事情的简短总结这部电影看起来揭示了新闻业背后的严谨性以及为什么这一切都是值得的。这是一部关于追求真理的作品，无论它走向何方，并以文字形式将真理带回给世界阅读。这部电影着眼于东南亚局局长汉娜 · 比奇，试图揭露围绕缅甸种族灭绝谣言的真相。一次又一次，她遇到了一个不合作的政府、好战的武装警卫和一场被匆忙掩盖的大屠杀的迹象 -- 利用新闻本能、同情和决心去了解真相，不管发生什么。这个地方是在关于这个主题的讨论越来越多的时候发布的，这使得重申真相的重要性和 NYT 新闻业的价值变得更加重要。解释作品如何创新性地使用胶片介质。这部电影以一种新的、创新的印刷方式为中心，文字连接和不断重写，就好像记者跟踪故事时，纽约时报的标题正在形成和塑造。这与情绪化的混合媒体和记者真实发现的镜头相结合，创造出一部让你沉浸在她的经历中的电影 -- 像她一样观察、发现和见证事物。这一切都是在《泰晤士报》独一无二的房子风格中完成的，以汇集所有元素，创造一部独特的电影，将复杂的过程浓缩成一种情感和身临其境的体验。汉娜 · 比奇踏上了缅甸种族灭绝的旅程，这场种族灭绝被一个不顾一切地隐瞒的不合作政府仓促掩盖。

真相是值得的

案例简介：Write a short summary of what happens in the film This film looks to shed light on the rigor behind journalism and why it's all worth it. It’s a piece of work about pursuing the truth wherever it may lead and bringing that truth back in word form for the world to read. The film looks at Southeast Asia Bureau Chief Hannah Beech as she tries to uncover the truth surrounding rumors of genocide in Myanmar. Over and over, she encounters an uncooperative government, belligerent armed guards and signs of a massacre that had been hastily covered up—using journalistic instinct, empathy and resolve to get the truth no matter what. The spot was released at a time of heightened discussions about the subject matter, making it even more critical to reiterate the importance of the truth and the value of NYT journalism. Explain how the work innovatively used the film medium. The film centers around a new and innovative typographic treatment with words connecting and rewriting continuously as if a New York Times headline were being formed and molded as the journalist followed the story. This was combined with emotive mixed media and real found footage from the journalist to create a piece of film that immerses you in her experience—seeing, finding and witnessing things as she did. This was all done in The Times’ inimitable house style to bring together all the elements and create a unique film that condenses a complicated process into an emotional and immersive experience. It takes you on Hannah Beech’s journey to get to the bottom of a genocide in Myanmar that had been hastily covered up by an uncooperative government that was desperate to conceal it.