The latest ads from The New York Times’ ‘The Truth is Hard’ campaign track the real-life stories of zeitgeist-altering scoops through phone calls, notes and drafted headlines.Devised by Droga5, two new films have been created under the banner of ‘The Truth is Worth It’.The first, which is entitled ‘Perseverance’, depicts national immigration reporter Caitlin Dickerson’s dedication to report that migrant children were being separated from their parents at US borders earlier this year.The film opens with a laptop typing notes regarding rumours of a new government policy. Hidden behind her notes, Dickerson writes ‘question policy’, ‘question government sources’, ‘call government sources’ and ‘call DHS [Department of Homeland Security]’ onto a cinematic to-do list.Accompanied by notes and recordings of her calls, images of traumatized children held in detention centers begin to flash into the picture as Dickerson finds solid evidence and her story becomes clear. The film finishes with her final headline from 20 April: ‘Hundreds of immigrant children have been taken from their parents at the US border’.The second spot, ‘Rigor’, dramatizes how David Barstow, Susanne Craig and Ross Buettner researched and published their scoop on President Trump’s murky tax schemes – a story that took 18 months to pull together.The news brand hopes the spots will make clear how much dedication and time goes into breaking a story at The New York Times under the campaign banner ‘The Truth is Worth It’.CreditsCreative Chairman, David DrogaChief Creative Officer, Neil HeymannExecutive Creative Director, Tim GordonCreative Director, Laurie HowellCreative Director, Toby Treyer-EvansCopywriter, Chase KimballJunior Copywriter, Ben BrownJunior Art Director, Jackie MoranDesign Director, Nate MooreDesigner, Eli HochbergChief Creation Officer, Sally-Ann DaleDirector of Film Production, Jesse BrihnAssociate Director of Film Production, Ruben Mercadal Producer, Film Brandon ChenAssociate Producer, Film Holly SchusslerMusic Supervisor Mike LadmanDirector of Business Affairs Jocelyn HowardSenior Business Affairs Manager Whitney VoseGlobal Chief Strategy Officer Jonny BauerHead of Strategy Harry Román-TorresStrategy Director Nick MaschmeyerHead of Communications Strategy Dean ChallisGroup Communications Strategy Director Samantha Deevy Senior Communications Strategist Jay PotashData Strategy Director Ryan MillerGroup Account Director Courtney RussellAccount Director Ola AbayomiAccount Manager Tehjal SuriSenior Project Manager Caroline KosseJunior Project Manager Amanda CohenLegal Sarah FoxClientNew York TimesMeredith Kopit Levien EVP & Chief Operating Officer David Rubin SVP, Head of BrandAmy Weisenbach VP, Brand MarketingIain Newton Brand Strategy ConsultantSabena Gupta Director, Brand StrategyLaura Forde Executive Creative Director, Brand Marketing Brenda Natoli Director, Head of VoiceBrenna King Schleifer Brand & Media Insights DirectorJanis Huang Executive Director, Marketing & Media Strategy Peter Lauer Senior Manager, Media StrategyBlair Ecton Senior Project ManagerProduction CompanyDirectors Daniel Lindsay and TJ Martin Executive Producer David ThorneEditorialFurlinedFinal CutEditor JimHeltonAssistant Editor Chris Rizzo, Sophie Solomon, Alyce Muhammed Executive Producer Sarah RoebuckHead of Production Penny EnsleyProducer Lareysa SmithPost ProductionProducer Alek Rost, Kyra Hendricks Animator Phil BrooksCreative Director Dirk GreeneVFX Artist Betty CameronVFX Artist Jenna DeAngelisColorColorist Sophie Borup Producer ​Alexandra LubranoMusicComposers Danny Bensi & Saunder JurriaansSoundSound Designer/Mixer Aaron Reynolds Sound Designer/Mixer Ed Downham Executive Producer Vicky FerraroSignificant OthersCompany 3Wave Studios NY