Mark Twain|海报/平面|广告营销案例【ADGuider广告指南】

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马克 · 吐温

案例简介：我们被要求通过说服读者听有声读物可以和听作者自己一样好来帮助增加企鹅有声读物的销售。以威廉·莎士比亚、马克 · 吐温和奥斯卡·王尔德的标志性人物为例，我们将对他们外表的现实描述与耳机的形状结合起来, 暗示作家实际上会在穿它们的人的耳朵里窃窃私语。在我们的广告发布后不到一周，企鹅有声读物的认知度增加了 15%，销售额也增加了 7%。

马克 · 吐温

案例简介：We were asked to help increase sales of Penguin Audiobooks by convincing readers that listening to audiobooks can be as good as listening to the authors themselves. Taking the iconic figures of William Shakespeare, Mark Twain and Oscar Wilde, we merged realistic depictions of their appearances with the shape of headphones, implying that the writers would actually be whispering into the ears of whoever wore them. In less than a week after the release of our ads, awareness of Penguin Audiobooks had increased by 15% and sales had also gone up by 7%.