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影响研究所
案例简介：如今，影响者是每个营销计划中无处不在的一部分，包括南非最受欢迎的苹果酒Savanna。它以其对南非生活讽刺的清晰，机智的观点而闻名，现在它将这种观点转向了自身，并依赖于一类新的名人-不是因技巧或艺术性而闻名，而是因影响力和喜好而闻名。但是，如果影响是一种艺术形式呢？南非最伟大的活着的thespians之一Sello Maake ka-Ncube (狮子王) 坚定地将舌头放在脸颊上，“将舞台的秘密带到了您的Instagram页面”。在四集中，他巧妙地向该国一些最有影响力的人传授了方法表演技巧。太搞笑了。南非格雷为稀树草原苹果酒制作的电影广告，类别为: 酒精饮料。
影响研究所
案例简介：These days influencers are a ubiquitous part of every marketing plan, including that of Savanna, South Africa’s most-loved cider. Known for its crisp, witty perspective on the ironies of South African life, it now turns that perspective on itself and its dependence on a new class of celebrity – famous not for skill or artistry, but for clout and likes. But what if influencing is an art form? With his tongue firmly in his cheek, Sello Maake ka-Ncube (Lion King), one of South Africa’s greatest living thespians, ‘brings the secret of the stage to your Instagram page’. Over four episodes he deftly teaches method acting techniques to some of the country’s top influencers. And it’s hilarious. Film advertisement created by Grey, South Africa for Savanna Cider, within the category: Alcoholic Drinks.
Institute of Influence
案例简介：如今，影响者是每个营销计划中无处不在的一部分，包括南非最受欢迎的苹果酒Savanna。它以其对南非生活讽刺的清晰，机智的观点而闻名，现在它将这种观点转向了自身，并依赖于一类新的名人-不是因技巧或艺术性而闻名，而是因影响力和喜好而闻名。但是，如果影响是一种艺术形式呢？南非最伟大的活着的thespians之一Sello Maake ka-Ncube (狮子王) 坚定地将舌头放在脸颊上，“将舞台的秘密带到了您的Instagram页面”。在四集中，他巧妙地向该国一些最有影响力的人传授了方法表演技巧。太搞笑了。南非格雷为稀树草原苹果酒制作的电影广告，类别为: 酒精饮料。
Institute of Influence
案例简介：These days influencers are a ubiquitous part of every marketing plan, including that of Savanna, South Africa’s most-loved cider. Known for its crisp, witty perspective on the ironies of South African life, it now turns that perspective on itself and its dependence on a new class of celebrity – famous not for skill or artistry, but for clout and likes. But what if influencing is an art form? With his tongue firmly in his cheek, Sello Maake ka-Ncube (Lion King), one of South Africa’s greatest living thespians, ‘brings the secret of the stage to your Instagram page’. Over four episodes he deftly teaches method acting techniques to some of the country’s top influencers. And it’s hilarious. Film advertisement created by Grey, South Africa for Savanna Cider, within the category: Alcoholic Drinks.
影响研究所
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Institute of Influence
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