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生日快乐粉红城
案例简介：Kotayk 2800。Kotayk是亚美尼亚啤酒市场的领导者之一。2018，在Kotayk经历了一些品牌重塑和字母K出现在瓶盖上之后，我们收到了一份有趣的简报 -- 让人们在很短的时间内谈论几乎零消费的新瓶盖。所以，我们决定利用每个人都已经在谈论的话题-埃里温市2800周年。这个想法是在几天内创建、批准和执行的，预算可以忽略不计。一年后，海报仍然是当地啤酒市场影响最大的低成本广告之一。
生日快乐粉红城
案例简介：Kotayk 2800. Kotayk is one of the leaders of the Armenian beer market. In 2018, after Kotayk went through some rebranding and the letter K appeared on the bottle cap, we received an interesting brief - get people talking about the new bottle cap with next to zero spending and in a very short timeframe. So, we decided to tap into a topic everyone was already talking about - the 2800th Anniversary of the City of Yerevan. The idea was created, approved and executed in a matter of several days, with a negligible budget. After one year, the poster remains one of the most high-impact-low-cost ads in the local beer market.
Happy Birthday Pink City
案例简介：Kotayk 2800。Kotayk是亚美尼亚啤酒市场的领导者之一。2018，在Kotayk经历了一些品牌重塑和字母K出现在瓶盖上之后，我们收到了一份有趣的简报 -- 让人们在很短的时间内谈论几乎零消费的新瓶盖。所以，我们决定利用每个人都已经在谈论的话题-埃里温市2800周年。这个想法是在几天内创建、批准和执行的，预算可以忽略不计。一年后，海报仍然是当地啤酒市场影响最大的低成本广告之一。
Happy Birthday Pink City
案例简介：Kotayk 2800. Kotayk is one of the leaders of the Armenian beer market. In 2018, after Kotayk went through some rebranding and the letter K appeared on the bottle cap, we received an interesting brief - get people talking about the new bottle cap with next to zero spending and in a very short timeframe. So, we decided to tap into a topic everyone was already talking about - the 2800th Anniversary of the City of Yerevan. The idea was created, approved and executed in a matter of several days, with a negligible budget. After one year, the poster remains one of the most high-impact-low-cost ads in the local beer market.
生日快乐粉红城
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Happy Birthday Pink City
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涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
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