CalenDARE Against Plastic|短视频,活动,图文|广告营销案例【ADGuider广告指南】

日历对抗塑料

案例简介：每年，在11月的某个时候，亚美尼亚各地的代理商都会收到非常相似的摘要-为不同品牌设计年终公司日历。我们来自美国领先的银行之一ACBA-农业信贷银行的简报也不例外。但是，尽管纸质日历在本世纪初曾经相当有价值，但到现在为止，它们已经过时了。那么，你如何制作一个人们不仅会使用，还会谈论甚至自拍的日历呢？纸质日历不仅是不必要的。它们还浪费大量纸张，对环境非常有害。我们没有忽视这个问题，而是挑战自己创造一个日历，以解决纸质日历所代表的问题-资源浪费和对自然的危害。为此，我们从ACBA-农业信贷银行的企业社会责任使命中汲取了灵感-保护亚美尼亚的自然环境。我们没有设计另一个普通的日历，而是创建了反塑料日历-由4个用再生纸制成的环保袋组成的日历。向亚美尼亚各地的银行客户发放了12 000个日历，反应非常积极。尽管人们对该国塑料袋和塑料污染问题的认识不足，但人们很快就在社交媒体上讨论了创新日历及其引发的问题。为了进一步推广日历，进行了社交媒体活动 (包括视频广告，Facebook和Instagram上的出版物以及影响者营销)。设计4个折叠成日历的纸袋是一个相当大的挑战。为了确保更多的组织可以从我们的努力中受益，我们决定将打印文件公开，以便任何人都可以轻松地复制日历。我们创建了一个登录页面，并将完整的打印文件作为开源文档放在网上。

日历对抗塑料

案例简介：Every year, sometime in November, agencies across Armenia receive very similar briefs – design year-end corporate calendars for different brands. Our brief from ACBA-CREDIT AGRICOLE BANK, one of the country’s leading banks, was no exception. But while paper calendars used to be rather valuable in the beginning of the decade, by now they have simply become obsolete. So, how do you make a calendar that people will not only use, but also talk about and even take selfies with? Paper calendars are not just unnecessary. They also waste a lot of paper and are quite harmful to the environment. Rather than ignore this issue, we challenged ourselves to create a calendar that would tackle the very problem that paper calendars represent – waste of resources and danger to nature. To do this, we drew inspiration from ACBA-CREDIT AGRICOLE BANK’s CSR mission – to protect Armenia’s natural environment. Instead of designing another ordinary calendar, we created the CalenDARE Against Plastic – a calendar composed of 4 eco bags made with recycled paper. 12 000 CalenDAREs were given out to bank clients across Armenia and the response was overwhelmingly positive. Despite the poor awareness about the issue of plastic bags and plastic pollution in the country, people quickly took to social media to discuss the innovative calendar and the issue it raises. To further promote the CalenDare, a social media campaign (including a video ad, publications on Facebook and Instagram and influencer marketing) was carried out. Designing 4 paper bags that fold into a calendar was quite a challenge. To make sure that more organizations could benefit from our efforts, we decided to make the printing file public, so that anyone could easily reproduce the CalenDare. We created a landing page and placed the full printing file online, as an open source document.