CalenDARE Against Plastic|海报/平面|广告营销案例【ADGuider广告指南】

日历对塑料

案例简介：每年 11 月的某个时候，亚美尼亚各地的机构都会收到非常相似的简报 -- 为不同品牌设计年终公司日历。我们来自该国主要银行之一的ACBA-AGRICOLE银行的简报也不例外。但是，尽管纸质日历在这十年初相当有价值，但现在它们已经过时了。那么，你如何制作一个日历，让人们不仅可以使用，还可以谈论甚至自拍？纸质日历不仅仅是不必要的。他们还浪费了大量的纸张，对环境相当有害。我们没有忽视这个问题，而是挑战自己创建一个日历来解决纸质日历所代表的问题 -- 资源浪费和对自然的威胁。为了做到这一点，我们从ACBA-农业信贷银行的CSR使命-保护亚美尼亚的自然环境中汲取灵感。我们没有设计另一个普通的日历，而是在塑料上创建了日历-一个日历，由 4 个用再生纸制成的环保袋组成。亚美尼亚各地的银行客户收到了 12 000 份日历，反应非常积极。尽管人们对这个国家的塑料袋和塑料污染问题认识不足，但人们很快就开始在社交媒体上讨论创新日历及其引发的问题。为了进一步推广日历，开展了一项社交媒体活动 (包括视频广告、脸书和Instagram上的出版物以及影响者营销)。设计 4 个折叠成日历的纸袋是一个相当大的挑战。为了确保更多的组织能够从我们的努力中受益，我们决定公开打印文件，以便任何人都可以轻松复制日历。我们创建了一个登陆页面，并将完整的打印文件作为开源文档在线放置。

日历对塑料

案例简介：Every year, sometime in November, agencies across Armenia receive very similar briefs – design year-end corporate calendars for different brands. Our brief from ACBA-CREDIT AGRICOLE BANK, one of the country’s leading banks, was no exception. But while paper calendars used to be rather valuable in the beginning of the decade, by now they have simply become obsolete. So, how do you make a calendar that people will not only use, but also talk about and even take selfies with? Paper calendars are not just unnecessary. They also waste a lot of paper and are quite harmful to the environment. Rather than ignore this issue, we challenged ourselves to create a calendar that would tackle the very problem that paper calendars represent – waste of resources and danger to nature. To do this, we drew inspiration from ACBA-CREDIT AGRICOLE BANK’s CSR mission – to protect Armenia’s natural environment. Instead of designing another ordinary calendar, we created the CalenDARE Against Plastic – a calendar composed of 4 eco bags made with recycled paper. 12 000 CalenDAREs were given out to bank clients across Armenia and the response was overwhelmingly positive. Despite the poor awareness about the issue of plastic bags and plastic pollution in the country, people quickly took to social media to discuss the innovative calendar and the issue it raises. To further promote the CalenDare, a social media campaign (including a video ad, publications on Facebook and Instagram and influencer marketing) was carried out. Designing 4 paper bags that fold into a calendar was quite a challenge. To make sure that more organizations could benefit from our efforts, we decided to make the printing file public, so that anyone could easily reproduce the CalenDare. We created a landing page and placed the full printing file online, as an open source document.