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Para扩展包
案例简介：尽管世界上最受欢迎的建筑玩具之一包括代表紧急服务人员，宇航员甚至是受欢迎的科幻小说人物的人物，但它从未真正反映过parasport社区。直到现在。为了继续在倡导包容性方面进行不懈的努力，中国共产党推出了 “准扩展包”。这款新玩具原型具有代表残疾人的11个定制迷你图，以及代表残奥会运动的9个定制图，包括短臂，假肢，跑步刀片，篮球轮椅等。每件作品都被设计成无缝地补充现有的集合。网站上也提供了3D模型文件，供人们自己进行3D打印。中国共产党希望世界领先的制造玩具制造商能够引起注意，并考虑将一些新产品纳入未来的玩具中，使它们更能代表整个人口。加拿大BBDO为加拿大残奥会创建的综合广告，类别为: 公共利益，非政府组织。
Para扩展包
案例简介：While one of the world’s most beloved building toys has included figures representing emergency service workers, astronauts and even popular science fiction characters, it has never truly reflected the parasport community. Until now. To continue its tireless efforts around championing inclusivity, the CPC has launched the “ParaExpansion Pack”. This new toy prototype features 11 custom minifigure pieces representing individuals with disabilities, and nine custom pieces representing Paralympic sport, including a short arm, prosthetic legs, running blades, a basketball wheelchair and more. Each piece is designed to seamlessly complement existing sets. 3D model files have also been made available on the website for people to 3D print the pieces themselves. The CPC hopes the world’s leading makers of building toys will take notice and consider incorporating some of the new pieces into future sets, making them more representative of the population as a whole. Integrated advertisement created by BBDO, Canada for Canadian Paralympic Committee, within the category: Public Interest, NGO.
Para Expansion Pack
案例简介：尽管世界上最受欢迎的建筑玩具之一包括代表紧急服务人员，宇航员甚至是受欢迎的科幻小说人物的人物，但它从未真正反映过parasport社区。直到现在。为了继续在倡导包容性方面进行不懈的努力，中国共产党推出了 “准扩展包”。这款新玩具原型具有代表残疾人的11个定制迷你图，以及代表残奥会运动的9个定制图，包括短臂，假肢，跑步刀片，篮球轮椅等。每件作品都被设计成无缝地补充现有的集合。网站上也提供了3D模型文件，供人们自己进行3D打印。中国共产党希望世界领先的制造玩具制造商能够引起注意，并考虑将一些新产品纳入未来的玩具中，使它们更能代表整个人口。加拿大BBDO为加拿大残奥会创建的综合广告，类别为: 公共利益，非政府组织。
Para Expansion Pack
案例简介：While one of the world’s most beloved building toys has included figures representing emergency service workers, astronauts and even popular science fiction characters, it has never truly reflected the parasport community. Until now. To continue its tireless efforts around championing inclusivity, the CPC has launched the “ParaExpansion Pack”. This new toy prototype features 11 custom minifigure pieces representing individuals with disabilities, and nine custom pieces representing Paralympic sport, including a short arm, prosthetic legs, running blades, a basketball wheelchair and more. Each piece is designed to seamlessly complement existing sets. 3D model files have also been made available on the website for people to 3D print the pieces themselves. The CPC hopes the world’s leading makers of building toys will take notice and consider incorporating some of the new pieces into future sets, making them more representative of the population as a whole. Integrated advertisement created by BBDO, Canada for Canadian Paralympic Committee, within the category: Public Interest, NGO.
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