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比特币
案例简介：概要 麦当劳是世界上最伟大的优惠券分销商，每天提供数百万美元的折扣。目标是通过产生更大的餐厅访问流量和产品转换来增加和刺激其客户群。 战略 进入当前最热门的经济话题，创建一个加密货币，并为麦当劳的公众，adutls和来自所有社会阶层的年轻人创建一个新的奖励平台。 结果 我们对Waze有63,664千个印象，其中47,000是独特的用户。所有这些都是在平台的第一天。转换游戏非常有趣，在我们网站上花费的平均时间为02:27分钟。 执行 我们创建了有限数量的Bitecoins，并将其分布在多个地方。就像每一种加密货币一样，它必须被开采。当使用Waze通过麦当劳的OOH时，会发送包含Bitecoin的通知。然后，您所要做的就是访问Bitecoin网站上的钱包，输入代码并存储值的一部分。也可以通过下载应用程序或在社交网络上共享特定内容来挖掘。要检索它，所有需要做的就是积累1 bitecoin。 CampaignDescription 不仅仅是数字货币。不仅仅是分发折扣券。这一切都在一起，在麦当劳客户的新关系和奖励平台上。每次客户与品牌互动时，他都会获得1份bitecoins。通过在他的钱包中累积1 bitecoin，客户可以将其换成真实的产品。货币的价格一直在变化，使其转换动态，有趣和美味。
比特币
案例简介：Synopsis McDonald’s is the greastest coupon distributor in the world, giving out millions of dollars in discounts every day. The goal is to increase and stimulate its client base by generating a bigger visit flow to the restaurant and product conversion. Strategy Getting into the currently hottest economical topic, creating a cryptocurrency and creating a new rewards platform for the McDonald’s public, adutls and young people from all social classes. Outcome We had 63,664 thousand impressions on Waze, out of which, 47 thousand were unique users. All of that on the first day of the platform. The conversion game was so much fun that the average time spent on our site was 02:27 minutes. Execution We created a limited amount of Bitecoins and spread it across several places. And just like every cryptocurrency, it has to be mined. When passing by McDonald’s OOH using Waze, a notification containing the Bitecoin is sent. Then all one has to do is access the wallet on the Bitecoin site, type in the code and store the fraction of the value. It’s also possible to mine by downloading the app or sharing specific content on social networks. To retrieve it, all one has to do is accumulate 1 Bitecoin. CampaignDescription More than just a digital currency. Much more than distributing discount coupons. It’s all of this together, on a new relationship and rewards platform for McDonald’s clients. Every time the client interacts with the brand, he gets 1 fraction of bitecoins. By accumulating 1 bitecoin in his wallet, the client can exchange it for real products. The currency’s price varies all the time, making its conversion dynamic, fun and delicious.
BiteCoins
案例简介：概要 麦当劳是世界上最伟大的优惠券分销商，每天提供数百万美元的折扣。目标是通过产生更大的餐厅访问流量和产品转换来增加和刺激其客户群。 战略 进入当前最热门的经济话题，创建一个加密货币，并为麦当劳的公众，adutls和来自所有社会阶层的年轻人创建一个新的奖励平台。 结果 我们对Waze有63,664千个印象，其中47,000是独特的用户。所有这些都是在平台的第一天。转换游戏非常有趣，在我们网站上花费的平均时间为02:27分钟。 执行 我们创建了有限数量的Bitecoins，并将其分布在多个地方。就像每一种加密货币一样，它必须被开采。当使用Waze通过麦当劳的OOH时，会发送包含Bitecoin的通知。然后，您所要做的就是访问Bitecoin网站上的钱包，输入代码并存储值的一部分。也可以通过下载应用程序或在社交网络上共享特定内容来挖掘。要检索它，所有需要做的就是积累1 bitecoin。 CampaignDescription 不仅仅是数字货币。不仅仅是分发折扣券。这一切都在一起，在麦当劳客户的新关系和奖励平台上。每次客户与品牌互动时，他都会获得1份bitecoins。通过在他的钱包中累积1 bitecoin，客户可以将其换成真实的产品。货币的价格一直在变化，使其转换动态，有趣和美味。
BiteCoins
案例简介：Synopsis McDonald’s is the greastest coupon distributor in the world, giving out millions of dollars in discounts every day. The goal is to increase and stimulate its client base by generating a bigger visit flow to the restaurant and product conversion. Strategy Getting into the currently hottest economical topic, creating a cryptocurrency and creating a new rewards platform for the McDonald’s public, adutls and young people from all social classes. Outcome We had 63,664 thousand impressions on Waze, out of which, 47 thousand were unique users. All of that on the first day of the platform. The conversion game was so much fun that the average time spent on our site was 02:27 minutes. Execution We created a limited amount of Bitecoins and spread it across several places. And just like every cryptocurrency, it has to be mined. When passing by McDonald’s OOH using Waze, a notification containing the Bitecoin is sent. Then all one has to do is access the wallet on the Bitecoin site, type in the code and store the fraction of the value. It’s also possible to mine by downloading the app or sharing specific content on social networks. To retrieve it, all one has to do is accumulate 1 Bitecoin. CampaignDescription More than just a digital currency. Much more than distributing discount coupons. It’s all of this together, on a new relationship and rewards platform for McDonald’s clients. Every time the client interacts with the brand, he gets 1 fraction of bitecoins. By accumulating 1 bitecoin in his wallet, the client can exchange it for real products. The currency’s price varies all the time, making its conversion dynamic, fun and delicious.
比特币
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BiteCoins
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基本信息
- 广告战役： #Arcos Dorados Comercio de Alimentos Ltda-网络-4a02#
- 广告品牌： Arcos Dorados Comercio de Alimentos Ltda
- 发布日期： 2000
- 行业领域： 饮食/特产
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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