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森林永远不会死去
案例简介：当巴西被发现时，大西洋雨林占据了 130 万平方公里的延伸。今天只剩下 12%。因此，为了警告人们这一灾难，巴西广告公司 DPZ & T 为 SOS Mata atlantica 基金会发起了 “森林永不孤独” 的运动。捷豹和猴子这两个广告都引起了人们对这场破坏带来的损失的关注，其受害者不仅仅是森林。“这些强烈的图像描绘了大西洋雨林及其本土动物物种的毁灭。森林不会孤独地死去。DPZ & T 首席创意官拉斐尔 · 乌伦哈说: “它丰富的生物多样性，成千上万的动物和植物物种的存在，正处于危险之中，需要拯救。”。 SOS Mata atlantica Foundation 是一个巴西非营利组织，为保护这个国家最受威胁的森林已经工作了 30 年。本组织在监测和恢复大西洋雨林、海洋和沿海保护、公共政治和改善环境法、环境教育、关于环境的运动以及对保留和保护单位的支持等。所有这些行动都有助于提高生活质量，因为 72% 的巴西人口生活在大西洋雨林地区。该组织的项目和活动依靠人和公司的帮助才能继续存在。
森林永远不会死去
案例简介：When Brazil was discovered, the Atlantic Rainforest occupied an extension of 1,3 million square kilometers. Today only 12% remain. So, to warn people about this devastation, the brazilian ad agency DPZ&T created the campaign “The Forest Never Dies Alone”, for the SOS Mata Atlântica Foundation. Both ads – Jaguar and Monkey – call attention to the losses that this destruction brings, whose victim is not the forest alone. “These are strong images that draw a parallel between the destruction of the Atlantic Rainforest and its native animal species. The forest doesn’t die alone. Its rich biodiversity, with the presence of thousands of animal and plant species, is at risk and needs to be saved”, says Rafael Urenha, Chief Creative Officer for DPZ&T. The SOS Mata Atlântica Foundation is a brazilian nonprofit organization that has worked for 30 years towards protecting this, which is the most threatened forest in the country. The organization carries out several projects in the areas of monitoring and restoration of the Atlantic Rainforest, sea and coastal protection, public politics and improvement of environmental laws, environmental education, campaigns on the environment and support to reservations and conservation units, among others. All of these actions contribute to the quality of life, since 72% of the brazilian population lives in the Atlantic Rainforest area. The projects and campaigns of the organization depend on help from people and companies in order to continue to exist.
The Forest Never Dies Alone_Jaguar
案例简介：当巴西被发现时，大西洋雨林占据了 130 万平方公里的延伸。今天只剩下 12%。因此，为了警告人们这一灾难，巴西广告公司 DPZ & T 为 SOS Mata atlantica 基金会发起了 “森林永不孤独” 的运动。捷豹和猴子这两个广告都引起了人们对这场破坏带来的损失的关注，其受害者不仅仅是森林。“这些强烈的图像描绘了大西洋雨林及其本土动物物种的毁灭。森林不会孤独地死去。DPZ & T 首席创意官拉斐尔 · 乌伦哈说: “它丰富的生物多样性，成千上万的动物和植物物种的存在，正处于危险之中，需要拯救。”。 SOS Mata atlantica Foundation 是一个巴西非营利组织，为保护这个国家最受威胁的森林已经工作了 30 年。本组织在监测和恢复大西洋雨林、海洋和沿海保护、公共政治和改善环境法、环境教育、关于环境的运动以及对保留和保护单位的支持等。所有这些行动都有助于提高生活质量，因为 72% 的巴西人口生活在大西洋雨林地区。该组织的项目和活动依靠人和公司的帮助才能继续存在。
The Forest Never Dies Alone_Jaguar
案例简介：When Brazil was discovered, the Atlantic Rainforest occupied an extension of 1,3 million square kilometers. Today only 12% remain. So, to warn people about this devastation, the brazilian ad agency DPZ&T created the campaign “The Forest Never Dies Alone”, for the SOS Mata Atlântica Foundation. Both ads – Jaguar and Monkey – call attention to the losses that this destruction brings, whose victim is not the forest alone. “These are strong images that draw a parallel between the destruction of the Atlantic Rainforest and its native animal species. The forest doesn’t die alone. Its rich biodiversity, with the presence of thousands of animal and plant species, is at risk and needs to be saved”, says Rafael Urenha, Chief Creative Officer for DPZ&T. The SOS Mata Atlântica Foundation is a brazilian nonprofit organization that has worked for 30 years towards protecting this, which is the most threatened forest in the country. The organization carries out several projects in the areas of monitoring and restoration of the Atlantic Rainforest, sea and coastal protection, public politics and improvement of environmental laws, environmental education, campaigns on the environment and support to reservations and conservation units, among others. All of these actions contribute to the quality of life, since 72% of the brazilian population lives in the Atlantic Rainforest area. The projects and campaigns of the organization depend on help from people and companies in order to continue to exist.
森林永远不会死去
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The Forest Never Dies Alone_Jaguar
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基本信息
- 广告战役： #Fundação SOS Mata Atlântica-平面-5d72#
- 广告品牌： Fundação Sos Mata Atlãntica
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 活动
- 广告语言： 英语
- 媒介平台： 网络
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