A CHARITY RECORD LABEL|短视频|广告营销案例【ADGuider广告指南】

慈善唱片公司

案例简介：描述活动/条目波兰没有关于品牌娱乐的具体规定。结果 Rak 'n' roll Records 于 10月15日推出，包括在线商店、横幅广告、海报和电视广告。所有主要的广播电台都开始播放我们的单声道歌曲，邀请听众在我们的在线商店购买立体声版本。从那以后，我们的艺术家出现在许多广播和电视谈话节目中。许多波兰名人在社交媒体上分享了播放列表。说唱歌手？Ona 制作了一个视频来支持他的首映单曲，只在 rak 'n' roll 唱片中提供。音乐视频 “Chce Ci Da？” 由 DonGruralEsko 播出，由 MTV 在单声道。我们在 11月华沙欧洲音乐博览会上的博览会将粉丝、艺术家、品牌高管和媒体联系在一起。我们还介绍了我们的第一个物理 EP-朋克摇滚乐队霍尔顿大道的首次亮相。今年 3 月，我们和我们的艺术家开始了一次全国巡演。艺术家们仍然捐赠他们的曲目 -- 我们每周签署合同并发布新内容。我们公司的歌曲和音乐视频在收音机、电视和网上以单声道播放。人们可以在各种媒体中体验单声道音乐乳房切除术，然后通过购买 1 欧元/一首的立体声歌曲来恢复他们最喜欢的曲目。仅仅三个月，rak 'n' roll 唱片公司就从一个慈善品牌变成了波兰最大的独立唱片公司。到目前为止，这个想法达到了超过 30% 的波兰人，并产生了价值 200 € 的免费宣传。艺术家捐赠他们的歌曲 -- 每周我们签署合同并发布新内容。

慈善唱片公司

案例简介：Describe the campaign/entry There are no specific regulations around Branded Entertainment in Poland. Results Rak'n'Roll Records was launched on October 15th with an online store, banner campaign, posters and TV spots. All the major radio stations started playing our songs in mono, inviting listeners to purchase the stereo versions at our online store. Since then our artists are featured in many radio and TV talk shows. Many Polish celebrities shared the playlist on social media. Rapper ?ona created a video supporting his premiere single, available only in Rak'n'Roll Records. Music video to "Chce Ci Da?" by DonGruralEsko was broadcasted by MTV in mono. Our exposition at the European Music Expo in Warsaw in November connected fans, artists, label executives and media. We also introduced our first physical EP - a debut of a punk rock band Holden Avenue. In March, we started a nationwide tour with our artists. Artists still donate their tracks - we sign contracts and release new content every week. Songs and music videos from our label were played in mono on the radio, TV and online. People could experience musical mastectomy in mono in various media and then recover their favourite tracks by purchasing them in stereo for 1 Euro/a song. In just three months, with over a hundred bands on board Rak'n'Roll Records went from a charity brand to the biggest independent record label in Poland. So far, the idea reached over 30% of Poles and generated €200 000 worth of free publicity. Artists donate their songs - every week we sign contracts and release new content.