Photos for Life - a charity photo bank|短视频|广告营销案例【ADGuider广告指南】

生活照片-慈善照片库

案例简介：当代 B2C 和 B2B 、离线和在线交流的基石之一 -- 股票照片 -- 被我们黑客攻击，以传递最重要的信息并产生稳定的资金流。首先，我们想解决被诊断为癌症时的可怕感觉。恐惧、孤独感和一切的终结，只能通过向处于类似情况的人展示不放弃，充分享受生活来缓解。这就是为什么我们使用照片库存公式，只包括被诊断为癌症的人。这些照片散发出的不寻常的、完全真实的乐观和生活乐趣，在传统智慧面前飞翔，这些智慧描绘了癌症患者的绝望。这一令人惊讶的视角让该项目获得了巨大的媒体曝光率，媒体曝光率超过 500.000 欧元。反过来，生活照片网站成为波兰最受欢迎的网站之一，出售数千张股票照片。> 500.000 欧元赢得媒体> 15.000.000 页面访问量> 为夏普、宜家、微软、 PZU 和个人重要品牌出售数千张照片,公众对癌症的看法从严重到疾病，再到可以成功击败的东西，这是非常理想的转变。生活照片是慈善照片，只有与癌症作斗争的人才有照片。这个项目的内容是由股票照片组成的，这些照片可以被购买并用于各种广告目的 -- 从公司传播到广告牌和新闻广告 -- 完全像普通的股票照片一样。这是结合两个维度的独特方法。一个是为癌症患者及其家人带来希望和勇气，通过展示即使是被诊断患有癌症的人也可以充分生活并表达乐观。第二，通过使用库存照片格式创建自走式捐赠机制，从而产生源源不断的现金帮助患者。

生活照片-慈善照片库

案例简介：One of the cornerstone of contemporary B2C and B2B, off and online communication - stock photos - was hacked by us to carry message of utmost importance and to generate steady stream of money. First we wanted to address the horrible feeling one gets when diagnosed with cancer. Fear, sense of loneliness, and end of everything, can be only ease out by showing people in similar situation not giving up, living life to the fullest. That's why we use photo stock formula, featuring only people who are diagnosed cancer. Unusual, completely authentic dose of optimism and joy of life radiating from those photos fly in the face of conventional wisdom which depicts cancer patients as desperate. This surprising perspective gave the project huge earned media exposure, with the amount of media equivalent exceeding 500.000 Euro. And In turn Photos for Life website became one of the most popular Polish websites, selling thousands of stock photos.>500.000 Euro of earned media >15.000.000 page visits >thousands of photo sold for brands like Sharp, Ikea, Microsoft, PZU and individual people Important, extremely desirable shift in public view of cancer from grave to illness to something that can be successfully beaten.Photos for Life is Charity photo stock feature only people who are fighting cancer. The content of this project is made of stock photos which can be bought and used for various advertising purposes - from corporate communication to billboards and press ads - exactly as regular photo stock photos. This is unique approach which combines two dimensions. One is to generate hope and quantum of courage for cancer patients and their families, by showing that even people diagnosed with cancer can life their lives to the full and express optimism. Second is to create self propelled donation mechanism by using stock photo format, which generates a steady stream of cash helping the patients.