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Sip 安全
案例简介：简要解释 莫纳什大学创造了 Sip 安全腕带，让年轻人能够测试他们的饮料是否被加了。佩戴者只需将一滴饮料放在腕带上，如果腕带接触到氯胺酮或 GHB -- 两种常见的饮料加注药物，它会在短时间内改变颜色。通过使用节日和青年活动中看到的腕带的设计，我们将我们的信息嵌入观众的环境中。在为期一周的全国考试结束派对上，腕带被分发给离校生，我们还在大学校园和已知的大学酒吧、俱乐部和闲逛场所分发腕带。测试饮料的能力为佩戴者提供了管理风险的自由。虽然戴 Sip 安全腕带也提供了一个视觉威慑任何将是饮料 spiker。
Sip 安全
案例简介：BriefExplanation Monash University created the Sip Safe wristband to empower young people to test if their drink has been spiked. The wearer simply puts a drop of their drink onto the wristband and in a short amount of time the wristband changes colour if it has been exposed to ketamine or GHB – two common drink spiking drugs. By using the design of wristbands seen at festivals and youth events we embedded our message into the environment of our audience. The wristbands were distributed to school leavers at the week-long national end of exams party, we also distributed wristbands on university campuses and in known university bars, clubs and hang outs. The ability to test a drink provides the freedom to manage risk for the wearer. While wearing the Sip Safe wristband also provides a visual deterrent to any would be drink spiker.
Sip Safe
案例简介：简要解释 莫纳什大学创造了 Sip 安全腕带，让年轻人能够测试他们的饮料是否被加了。佩戴者只需将一滴饮料放在腕带上，如果腕带接触到氯胺酮或 GHB -- 两种常见的饮料加注药物，它会在短时间内改变颜色。通过使用节日和青年活动中看到的腕带的设计，我们将我们的信息嵌入观众的环境中。在为期一周的全国考试结束派对上，腕带被分发给离校生，我们还在大学校园和已知的大学酒吧、俱乐部和闲逛场所分发腕带。测试饮料的能力为佩戴者提供了管理风险的自由。虽然戴 Sip 安全腕带也提供了一个视觉威慑任何将是饮料 spiker。
Sip Safe
案例简介：BriefExplanation Monash University created the Sip Safe wristband to empower young people to test if their drink has been spiked. The wearer simply puts a drop of their drink onto the wristband and in a short amount of time the wristband changes colour if it has been exposed to ketamine or GHB – two common drink spiking drugs. By using the design of wristbands seen at festivals and youth events we embedded our message into the environment of our audience. The wristbands were distributed to school leavers at the week-long national end of exams party, we also distributed wristbands on university campuses and in known university bars, clubs and hang outs. The ability to test a drink provides the freedom to manage risk for the wearer. While wearing the Sip Safe wristband also provides a visual deterrent to any would be drink spiker.
Sip 安全
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Sip Safe
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基本信息
- 广告战役： #Monash University-DM-4965#
- 广告品牌： Monash University
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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