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Sip Safe
案例简介:每年有4,500名澳大利亚人的饮酒量激增-40% 导致性侵犯。 作为年轻人的看守人,莫纳什大学 (Monash University) 进行了简短的介绍,以教育和使他们的学生和更广泛的社区更加了解饮料安全。 Sip Safe腕带的创建是为了无缝地适合青少年环境,并允许佩戴者测试其饮料中的药物。通过可识别的测试设计,只需佩戴Sip安全腕带即可为任何潜在的饮料添加剂提供视觉威慑。 腕带已经过原型化,精制和大规模推出。
Sip Safe
案例简介:4,500 Australians have their drink spiked every year - with 40% leading to sexual assault. As a caretaker of young people Monash University set a brief to educate and make their students and the wider community more aware of drink safety. The Sip Safe wristband was created to fit seamlessly into a youth environment and allow the wearer to test their drink for drugs. With a recognisable test design simply wearing the Sip Safe wristband provides a visual deterrent to any potential drink spiker. The wristband has been prototyped, refined and rolled out at scale.
Sip Safe
案例简介:每年有4,500名澳大利亚人的饮酒量激增-40% 导致性侵犯。 作为年轻人的看守人,莫纳什大学 (Monash University) 进行了简短的介绍,以教育和使他们的学生和更广泛的社区更加了解饮料安全。 Sip Safe腕带的创建是为了无缝地适合青少年环境,并允许佩戴者测试其饮料中的药物。通过可识别的测试设计,只需佩戴Sip安全腕带即可为任何潜在的饮料添加剂提供视觉威慑。 腕带已经过原型化,精制和大规模推出。
Sip Safe
案例简介:4,500 Australians have their drink spiked every year - with 40% leading to sexual assault. As a caretaker of young people Monash University set a brief to educate and make their students and the wider community more aware of drink safety. The Sip Safe wristband was created to fit seamlessly into a youth environment and allow the wearer to test their drink for drugs. With a recognisable test design simply wearing the Sip Safe wristband provides a visual deterrent to any potential drink spiker. The wristband has been prototyped, refined and rolled out at scale.
Sip Safe
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Sip Safe
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基本信息
- 广告战役: #Monash University-平面-7986#
- 广告品牌: Monash University
- 发布日期: 2000
- 行业领域: 公益慈善 , 公共事业
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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