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鸡尾酒邮件
案例简介：是时候上路了 -- 作为新 Schweppes 混合运动的一部分 -- 传播鸡尾酒革命的消息了。 schweppes 鸡尾酒邮件是由 Traffik 的乔治 · 帕特森 · Y & R 为 Schweppes 创建的鸡尾酒链信。Schweppes 正在把鸡尾酒革命的信息带给他们家里的人，这些人坐在装有内置边车酒吧的拉皮条摩托车后面。这是部分促销 -- 部分社会实验，但有饮料。司机和他们能干的混合专家首先参观一个幸运的人的家，在那里他们将混合他们选择的鸡尾酒，接受鸡尾酒革命的教育, 并获得足够的物资来维持派对。然后，他们将选择下一个人 -- 朋友、家庭成员、著名的迷恋者、前童年敌人 -- 将鸡尾酒邮件发送到上面，从而形成连锁邮件式的无尽鸡尾酒。随着鸡尾酒邮件的广泛传播，每一站的视频内容和照片都被上传并标记在 facebook.com/schweppes.au。 schweppes Australia 的营销经理本 · 戈斯说，“挑战是进入人们的家，教他们如何混合简单的鸡尾酒。无论如何，这不是一件容易的事情，当然，除非你有一队摩托车，旁边有酒吧。"
鸡尾酒邮件
案例简介：It’s time to hit the road – as part of the new Schweppes mixing campaign - and spread the word of the Cocktail Revolution. Schweppes Cocktail Mail is a cocktail chain letter created for Schweppes by George Patterson Y&R, Traffik. Schweppes are taking the message of the Cocktail Revolution to the people in their homes on the back of pimped out motorbikes with inbuilt sidecar bars. It's part promotion - part social experiment, but with drinks. The drivers and their able mixing experts begin by visiting the home of one lucky person where upon they will be mixed a cocktail of their choice, are educated in the ways of the Cocktail Revolution, and receive enough supplies to keep the party going. They will then choose the next person – a friend, family member, famous crush, former childhood enemy – to send the Cocktail Mail onto, resulting in a chain-mail-style endless cocktail. Video content and photos of each stop are uploaded and tagged at facebook.com/schweppes.au as Cocktail Mail travels far and wide. Ben Goss, Marketing Manager at Schweppes Australia says, "The challenge was to get into people’s homes and teach them how to mix themselves a simple cocktail. Not an easy task by any means, unless of course you have a fleet of motorbikes with bars attached to the side."
Cocktail Mail
案例简介：是时候上路了 -- 作为新 Schweppes 混合运动的一部分 -- 传播鸡尾酒革命的消息了。 schweppes 鸡尾酒邮件是由 Traffik 的乔治 · 帕特森 · Y & R 为 Schweppes 创建的鸡尾酒链信。Schweppes 正在把鸡尾酒革命的信息带给他们家里的人，这些人坐在装有内置边车酒吧的拉皮条摩托车后面。这是部分促销 -- 部分社会实验，但有饮料。司机和他们能干的混合专家首先参观一个幸运的人的家，在那里他们将混合他们选择的鸡尾酒，接受鸡尾酒革命的教育, 并获得足够的物资来维持派对。然后，他们将选择下一个人 -- 朋友、家庭成员、著名的迷恋者、前童年敌人 -- 将鸡尾酒邮件发送到上面，从而形成连锁邮件式的无尽鸡尾酒。随着鸡尾酒邮件的广泛传播，每一站的视频内容和照片都被上传并标记在 facebook.com/schweppes.au。 schweppes Australia 的营销经理本 · 戈斯说，“挑战是进入人们的家，教他们如何混合简单的鸡尾酒。无论如何，这不是一件容易的事情，当然，除非你有一队摩托车，旁边有酒吧。"
Cocktail Mail
案例简介：It’s time to hit the road – as part of the new Schweppes mixing campaign - and spread the word of the Cocktail Revolution. Schweppes Cocktail Mail is a cocktail chain letter created for Schweppes by George Patterson Y&R, Traffik. Schweppes are taking the message of the Cocktail Revolution to the people in their homes on the back of pimped out motorbikes with inbuilt sidecar bars. It's part promotion - part social experiment, but with drinks. The drivers and their able mixing experts begin by visiting the home of one lucky person where upon they will be mixed a cocktail of their choice, are educated in the ways of the Cocktail Revolution, and receive enough supplies to keep the party going. They will then choose the next person – a friend, family member, famous crush, former childhood enemy – to send the Cocktail Mail onto, resulting in a chain-mail-style endless cocktail. Video content and photos of each stop are uploaded and tagged at facebook.com/schweppes.au as Cocktail Mail travels far and wide. Ben Goss, Marketing Manager at Schweppes Australia says, "The challenge was to get into people’s homes and teach them how to mix themselves a simple cocktail. Not an easy task by any means, unless of course you have a fleet of motorbikes with bars attached to the side."
鸡尾酒邮件
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Cocktail Mail
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