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空军调频
案例简介：描述客户的简报 简介 寻找澳大利亚空军通信/无线电工程和技术员职位的熟练新员工。问题是，年轻的工程学生不知道空军提供了这些角色。 创意执行 空军调频-申请人自己建造的工作申请 空军工程师负责建造、修理和维护空军的通信设备阵列，包括无线电系统。我们的 DM 包以令人兴奋的实际操作方式直接测试了该角色所需的技能。当他们制作收音机并收听我们的广告时，他们了解了空军的角色。 使用一个专门的广播电台提供了一个即时的回报，给成功的学生一个码字和网址。在网上，学生们可以立即注册他们的详细信息，以便国防军招募人员联系。 对简短/目标的创造性解决方案。 解决方案 我们给工程专业的学生邮寄了一个纸板盒形式的挑战。里面是组装一台正常工作的收音机所需的所有部件，除了说明书。学生必须证明他们的问题解决和电路技能、布线、折叠、粘合、测试和焊接组件，才能成功完成收音机。 一旦组装好，每个收音机都被调到空军调频电台，这是我们专门为这次活动创建的电台。该电台在循环播放我们的广告，立即为成功的学生提供一条通往激动人心的职业生涯的快车道。 结果 澳大利亚国防军禁止披露任何与招募目标或军事人员有关的信息。有关详细信息，请参阅 “机密信息” 部分。
空军调频
案例简介：Describe the brief from the client BRIEF Find skilled recruits for communication/radio engineering and technician roles in the Australian Air Force. The problem was, young engineering students were unaware that the Air Force offered these roles. Creative Execution AIR FORCE FM - The job application that the applicants built themselves Air Force engineers are responsible for constructing, repairing and maintaining the Air Force's array of communication equipment, including radio systems. Our DM pack directly tested the skills required for the role in an exciting and hands-on way. As they constructed the radio and tuned to our ad, they learnt about the Air Force roles. The use of a dedicated radio station provided an immediate payoff, giving successful students a codeword and URL. Online the students could instantly register their details to be contacted by Defence Force Recruiting. Creative Solution to the Brief/Objective. SOLUTION We mailed engineering students a challenge in the form of a cardboard box. Inside were all the parts needed to assemble a functioning radio, except the instructions. Student had to prove their problem solving and circuitry skills, wiring, folding, gluing, testing and soldering the components to complete the radio successfully. Once assembled, each radio was tuned to Air Force FM, our dedicated radio station created just for this campaign. The station broadcasted our ad on loop, instantly offering successful students a fast track to an exciting career. Results The Australian Defence Force prohibit the disclosure of any information pertaining to recruitment targets or military personnel. Refer to the "Confidential Information" section for further information.
AIR FORCE FM
案例简介：描述客户的简报 简介 寻找澳大利亚空军通信/无线电工程和技术员职位的熟练新员工。问题是，年轻的工程学生不知道空军提供了这些角色。 创意执行 空军调频-申请人自己建造的工作申请 空军工程师负责建造、修理和维护空军的通信设备阵列，包括无线电系统。我们的 DM 包以令人兴奋的实际操作方式直接测试了该角色所需的技能。当他们制作收音机并收听我们的广告时，他们了解了空军的角色。 使用一个专门的广播电台提供了一个即时的回报，给成功的学生一个码字和网址。在网上，学生们可以立即注册他们的详细信息，以便国防军招募人员联系。 对简短/目标的创造性解决方案。 解决方案 我们给工程专业的学生邮寄了一个纸板盒形式的挑战。里面是组装一台正常工作的收音机所需的所有部件，除了说明书。学生必须证明他们的问题解决和电路技能、布线、折叠、粘合、测试和焊接组件，才能成功完成收音机。 一旦组装好，每个收音机都被调到空军调频电台，这是我们专门为这次活动创建的电台。该电台在循环播放我们的广告，立即为成功的学生提供一条通往激动人心的职业生涯的快车道。 结果 澳大利亚国防军禁止披露任何与招募目标或军事人员有关的信息。有关详细信息，请参阅 “机密信息” 部分。
AIR FORCE FM
案例简介：Describe the brief from the client BRIEF Find skilled recruits for communication/radio engineering and technician roles in the Australian Air Force. The problem was, young engineering students were unaware that the Air Force offered these roles. Creative Execution AIR FORCE FM - The job application that the applicants built themselves Air Force engineers are responsible for constructing, repairing and maintaining the Air Force's array of communication equipment, including radio systems. Our DM pack directly tested the skills required for the role in an exciting and hands-on way. As they constructed the radio and tuned to our ad, they learnt about the Air Force roles. The use of a dedicated radio station provided an immediate payoff, giving successful students a codeword and URL. Online the students could instantly register their details to be contacted by Defence Force Recruiting. Creative Solution to the Brief/Objective. SOLUTION We mailed engineering students a challenge in the form of a cardboard box. Inside were all the parts needed to assemble a functioning radio, except the instructions. Student had to prove their problem solving and circuitry skills, wiring, folding, gluing, testing and soldering the components to complete the radio successfully. Once assembled, each radio was tuned to Air Force FM, our dedicated radio station created just for this campaign. The station broadcasted our ad on loop, instantly offering successful students a fast track to an exciting career. Results The Australian Defence Force prohibit the disclosure of any information pertaining to recruitment targets or military personnel. Refer to the "Confidential Information" section for further information.
空军调频
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AIR FORCE FM
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基本信息
- 广告战役： #Australian Defence Force-DM-49d7#
- 广告品牌： Australian Defence Force
- 发布日期： 2000
- 行业领域： 公共事业
- 媒体类别： 短视频 , 音频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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