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打破围绕失踪亲属的偏见
案例简介：红十字国际委员会打破了围绕失踪亲属的偏见 红十字国际委员会正在推出一部电影，讲述人们寻找失踪亲人的真实故事。 该活动由西班牙谢尔创建，旨在打破对亲属与失踪人员照片合影的典型静态形象的厌倦偏见。 相反，该机构发起了一项运动，将失踪者放在图像中，讲述他们家人的故事。 谢尔90秒的电影和四个30秒的版本将在全球Facebook、Instagram、Twitter和YouTube上运行。 这项活动使人们看到了寻找失踪亲属的家庭所做的不懈努力，并解决了等待失踪人员返回的不活跃亲属的陈规定型观念。它显示了人们与亲戚的照片合影，保持沉默，让失踪的人第一次讲述自己的故事。 红十字国际委员会的视听制作人3月 í a Emilia Cicoria说: “有必要让人们看到寻找失踪亲属的家庭所做的不懈努力。我们想触动观众的心，因为在家庭成员的典型形象和他们所爱的人的照片背后，有一个我们甚至无法想象的搜索故事。 西班牙谢尔的Joaquin Espagnol说: “有时候现实超越了虚构-这场运动充满了真实的证词。有这么多令人信服的故事，这是真的很难在过程的开始选择每个家庭的故事。
打破围绕失踪亲属的偏见
案例简介：International Committee of the Red Cross breaks the prejudice surrounding disappeared relatives International Committee of the Red Cross is launching a film to tell the real stories of people looking for their missing relatives. Created by Cheil Spain, the campaign aims to break the tired prejudice of the typical static image of relatives posing with a missing person’s photograph. Instead, the agency has created a campaign that puts the disappeared person inside the image, telling the story of their family. Cheil’s 90-second film, and four 30-second versions, will run across Facebook, Instagram, Twitter, and YouTube globally. The activity gives visibility to the tireless effort made by families seeking their missing relatives, and addresses the stereotype of inactive relatives waiting for disappeared people to return. It shows people posing with their relative’s photo, remaining in silence to leave the disappeared person to tell their own story for the first time. María Emilia Cicoria, the Audiovisual Producer at International Committee of the Red Cross, said: “There is a need to give visibility to the tireless effort made by families seeking their missing relatives. We wanted to touch the hearts of the audience because, behind the typical image of the family member with the photo of their loved one, there is a search story that we can’t even imagine.” Joaquin Espagnol at Cheil Spain said: “Sometimes reality goes beyond fiction – this campaign is full of true testimonies. There were so many compelling tales that it was really hard at the beginning of the process to select the stories of each family.”
Breaks The Prejudice Surrounding Disappeared Relatives
案例简介：红十字国际委员会打破了围绕失踪亲属的偏见 红十字国际委员会正在推出一部电影，讲述人们寻找失踪亲人的真实故事。 该活动由西班牙谢尔创建，旨在打破对亲属与失踪人员照片合影的典型静态形象的厌倦偏见。 相反，该机构发起了一项运动，将失踪者放在图像中，讲述他们家人的故事。 谢尔90秒的电影和四个30秒的版本将在全球Facebook、Instagram、Twitter和YouTube上运行。 这项活动使人们看到了寻找失踪亲属的家庭所做的不懈努力，并解决了等待失踪人员返回的不活跃亲属的陈规定型观念。它显示了人们与亲戚的照片合影，保持沉默，让失踪的人第一次讲述自己的故事。 红十字国际委员会的视听制作人3月 í a Emilia Cicoria说: “有必要让人们看到寻找失踪亲属的家庭所做的不懈努力。我们想触动观众的心，因为在家庭成员的典型形象和他们所爱的人的照片背后，有一个我们甚至无法想象的搜索故事。 西班牙谢尔的Joaquin Espagnol说: “有时候现实超越了虚构-这场运动充满了真实的证词。有这么多令人信服的故事，这是真的很难在过程的开始选择每个家庭的故事。
Breaks The Prejudice Surrounding Disappeared Relatives
案例简介：International Committee of the Red Cross breaks the prejudice surrounding disappeared relatives International Committee of the Red Cross is launching a film to tell the real stories of people looking for their missing relatives. Created by Cheil Spain, the campaign aims to break the tired prejudice of the typical static image of relatives posing with a missing person’s photograph. Instead, the agency has created a campaign that puts the disappeared person inside the image, telling the story of their family. Cheil’s 90-second film, and four 30-second versions, will run across Facebook, Instagram, Twitter, and YouTube globally. The activity gives visibility to the tireless effort made by families seeking their missing relatives, and addresses the stereotype of inactive relatives waiting for disappeared people to return. It shows people posing with their relative’s photo, remaining in silence to leave the disappeared person to tell their own story for the first time. María Emilia Cicoria, the Audiovisual Producer at International Committee of the Red Cross, said: “There is a need to give visibility to the tireless effort made by families seeking their missing relatives. We wanted to touch the hearts of the audience because, behind the typical image of the family member with the photo of their loved one, there is a search story that we can’t even imagine.” Joaquin Espagnol at Cheil Spain said: “Sometimes reality goes beyond fiction – this campaign is full of true testimonies. There were so many compelling tales that it was really hard at the beginning of the process to select the stories of each family.”
打破围绕失踪亲属的偏见
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Breaks The Prejudice Surrounding Disappeared Relatives
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