SUMO GIRLS 82 TECHNIQUES|海报/平面|广告营销案例【ADGuider广告指南】

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相扑女生 82 技巧:

案例简介：翻译相扑获胜技巧的名称。这些名字是日本特有的表达) OSHIDASHI？正面推出？UWATENAGE？过臂投掷？OKURIDASHI (后推) TSURIDASHI (举出来) SOTOMUSO (外大腿支撑拧下来) TSURIOTOSHI (举身体猛击) SHUMOKUZORI (钟锤向后身体下降) KUMBINAGE (头锁投掷) SAKATOTTARI (手臂杆投掷计数器) TSUKIOTOSHI (向下推力)… EntrySummary 金泽高中相扑锦标赛是日本最古老的业余体育赛事，已有 100 多年的历史。2017 是第 101 届锦标赛的一年。为了纪念它在未来 100 年的开始，并向认为相扑过时不酷的年轻一代传达相扑的乐趣，我们创造了 “相扑女孩”。在 “我们知道的规则越多，我们就越能享受体育运动” 的概念下，印刷品展示了两个高中女孩表演相扑的 82 项获胜技巧。“相扑女孩” 改变了相扑的形象，从粗糙和老式的冷静和复杂。由于印刷品在很大程度上展示了相扑技术的美感和准确性，它也成为学习相扑技术的前所未有的宝贵材料。

相扑女生 82 技巧:

案例简介：Translation (The names of winning techniques of sumo. These names are Japanese-specific expression ) OSHIDASHI?frontal push out? UWATENAGE?overarm throw? OKURIDASHI(rear push out) TSURIDASHI(lift out) SOTOMUSO(outer thigh propping twist down) TSURIOTOSHI(lifting body slam) SHUMOKUZORI(bell hammer backwards body drop) KUMBINAGE(headlock throw) SAKATOTTARI(arm bar throw counter) TSUKIOTOSHI(thrust down) … EntrySummary Kanazawa High School Sumo Wrestling Tournament is the oldest amateur sports tournament in Japan, with its history of over 100 years. 2017 was the year of its 101st tournament. To mark its start for the next 100 years and to convey the fun of sumo to young generations who think sumo is old-fashioned and uncool, we created “Sumo Girls”. Under the concept of “the more we know the rules, the more we can enjoy the sports”, the print shows 2 high school girls performing all of sumo’s 82 winning techniques. “Sumo Girls” changed the image of sumo from rough and old-fashioned to cool and sophisticated. Since the print illustrates the beauty and accuracy of sumo’s techniques to a high extent, it also became an unprecedentedly valuable material to learn sumo’s techniques.