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汉堡王-加入The Meltdown
案例简介：2019年9月，英国汉堡王 (Burger King UK) 宣布将从孩子们的饭菜中取出塑料玩具，并将其融化，这增加了快餐业的热度。由此产生的发布电影看到，一位融化的角色呼吁公众通过instore特赦垃圾箱捐赠他们不想要的玩具，这样它们就可以被回收并变成游戏区等等。此次熔断节省了320吨塑料，提供了90亿份媒体印象，并促使竞争对手效仿。这也让回收为BK最年轻的客户感到乐趣和影响力。
汉堡王-加入The Meltdown
案例简介：In September 2019, Burger King UK turned up the heat on the fast food industry when it announced it would be removing plastic toys from its kids’ meals and melting them down, for good. The resulting launch film saw a cast of melting characters call upon the public to donate their unwanted toys via instore amnesty bins so they could be recycled and turned into play areas and more. The Meltdown saved 320 tonnes of plastic, delivered 9bn media impressions and prompted the competition to follow suit. It also made recycling feel fun and impactful for BK’s youngest customers.
Burger King – Join The Meltdown
案例简介：2019年9月，英国汉堡王 (Burger King UK) 宣布将从孩子们的饭菜中取出塑料玩具，并将其融化，这增加了快餐业的热度。由此产生的发布电影看到，一位融化的角色呼吁公众通过instore特赦垃圾箱捐赠他们不想要的玩具，这样它们就可以被回收并变成游戏区等等。此次熔断节省了320吨塑料，提供了90亿份媒体印象，并促使竞争对手效仿。这也让回收为BK最年轻的客户感到乐趣和影响力。
Burger King – Join The Meltdown
案例简介：In September 2019, Burger King UK turned up the heat on the fast food industry when it announced it would be removing plastic toys from its kids’ meals and melting them down, for good. The resulting launch film saw a cast of melting characters call upon the public to donate their unwanted toys via instore amnesty bins so they could be recycled and turned into play areas and more. The Meltdown saved 320 tonnes of plastic, delivered 9bn media impressions and prompted the competition to follow suit. It also made recycling feel fun and impactful for BK’s youngest customers.
汉堡王-加入The Meltdown
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Burger King – Join The Meltdown
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