本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
不仅仅是时尚，还有音乐
案例简介：问题: 百货公司路德维希 · 贝克是慕尼黑独家时尚的首选。但是几乎没有人知道他们有一个分类良好的音乐部门。 洞察: 虽然路德维希 · 贝克的实体专辑销量继续下降，但音乐主要消费在数字播放列表中。算法确定下一个轨道。专辑作为一件完整的艺术品已经失去了它的相关性。专辑艺术品已经缩小到仅仅是一个时尚项目。乐队 t恤是最好的证明。它们曾经是真正粉丝的表达，但今天，几乎没有人知道它们背后的音乐。 想法: 在 “不仅仅是时尚，还有音乐” 的座右铭下，我们邀请年轻人到我们的音乐部门，在我们成立 30 周年之际发现衬衫背后的专辑。 结果: 这项活动不仅在社交媒体上增加了 47% 的追随者，也对百货公司产生了巨大的影响。人们冲进音乐部门，讨论音乐和封面艺术 -- 但最重要的是 -- 唱片销售额增长了 58%。
不仅仅是时尚，还有音乐
案例简介：Problem: Department store Ludwig Beck is the first address for exclusive fashion in Munich. But hardly anyone knows that they have a well sorted music department. Insight: While physical album sales at Ludwig Beck continue to decline, music is mainly consumed in digital playlists. Algorithms determine the next track. The album as a complete piece of art has lost its relevance. The album artwork has dwindled down to a mere fashion item. Band t-shirts are the best proof for that. They used to be an expression of true fandom, but today, hardly anyone knows the music behind them. Idea: Under the motto “not just fashion, but music” we invited young people to our music department to discover the albums behind the shirts on the occasion of our 30th anniversary. Results: Not only did the campaign generate a 47% increase in followers on social media, it also had a huge impact on the department store. People stormed the music department, discussed music and cover art – but most importantly –record sales increased by 58%.
Not just fashion but music
案例简介：问题: 百货公司路德维希 · 贝克是慕尼黑独家时尚的首选。但是几乎没有人知道他们有一个分类良好的音乐部门。 洞察: 虽然路德维希 · 贝克的实体专辑销量继续下降，但音乐主要消费在数字播放列表中。算法确定下一个轨道。专辑作为一件完整的艺术品已经失去了它的相关性。专辑艺术品已经缩小到仅仅是一个时尚项目。乐队 t恤是最好的证明。它们曾经是真正粉丝的表达，但今天，几乎没有人知道它们背后的音乐。 想法: 在 “不仅仅是时尚，还有音乐” 的座右铭下，我们邀请年轻人到我们的音乐部门，在我们成立 30 周年之际发现衬衫背后的专辑。 结果: 这项活动不仅在社交媒体上增加了 47% 的追随者，也对百货公司产生了巨大的影响。人们冲进音乐部门，讨论音乐和封面艺术 -- 但最重要的是 -- 唱片销售额增长了 58%。
Not just fashion but music
案例简介：Problem: Department store Ludwig Beck is the first address for exclusive fashion in Munich. But hardly anyone knows that they have a well sorted music department. Insight: While physical album sales at Ludwig Beck continue to decline, music is mainly consumed in digital playlists. Algorithms determine the next track. The album as a complete piece of art has lost its relevance. The album artwork has dwindled down to a mere fashion item. Band t-shirts are the best proof for that. They used to be an expression of true fandom, but today, hardly anyone knows the music behind them. Idea: Under the motto “not just fashion, but music” we invited young people to our music department to discover the albums behind the shirts on the occasion of our 30th anniversary. Results: Not only did the campaign generate a 47% increase in followers on social media, it also had a huge impact on the department store. People stormed the music department, discussed music and cover art – but most importantly –record sales increased by 58%.
不仅仅是时尚，还有音乐
暂无简介
Not just fashion but music
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
