Dot. The First Braille Smartwatch.|短视频|广告营销案例【ADGuider广告指南】

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点。第一款盲文智能手表。

案例简介：战略发展的主要目标是提高负担能力。DOT 自己的创新主动盲文技术的发展使这成为可能: 它将尺寸和生产成本降低了十倍以上，提高了速度，并保持了低能耗。从战略上来说，DOT 智能手表是进入辅助技术市场的入门设备。基于其技术，一款面向发展中国家的低价 DOT Mini，与自动取款机等公用事业的集成和 DOT Pad 已经在开发中，将于 2017/18 发布。 DOT 与世界各地的盲文教育机构建立了密切的关系,提供符合 B & VI 人实际需求的最终产品。 DOT 在全球盲人和视障人士交易会和机构以及盲人和视障人士媒体上推广和分发。公关策略包括联系盲人和视障人士的朋友和家人。执行 DOT 通过蓝牙连接到智能手机，可以从任何应用程序或服务接收任何文本形式的信息，例如通知、文本、方向。它有一个皇冠和两个输入按钮，例如快速回复、接听电话、遥控器。 DOT 配有完整的智能手表功能: 时间、计时器、闹钟、秒表、陀螺仪和加速度计。它由超轻耐用的铝制成，电池持续 7 天，售价 290 美元。 DOT 的专利主动盲文技术是基于电磁多致动器控制四个盲文细胞与 24 针的磁性而不是其他盲文设备的压电。这减少了尺寸和生产成本,提高速度并保持低能耗。DOT 使用触觉力反馈技术来检测手指在针脚上的运动，并自动改变针脚以显示下一个字符。与软件一起，这使得即使使用有限的盲文单元也可以快速方便地显示文本。概要 285 Mio.全世界 4% 的人口是盲人和视障人士 (B & VI)。没有视觉的生活是复杂的 -- 在过去的 20 年里，B & VI 的通信技术几乎没有创新: 现有的数字盲文阅读设备笨重、笨重且昂贵。它们重约 2千克，需要携带袋子，成本在 3,000 到 15,000 美元之间。这使得大多数 B & VI 人负担不起: 只有 5% 的人拥有这样的设备 -- 更不用说发展中国家的情况了。音频解决方案不切实际，因为听力对 B & VI 人来说很重要: 耳机与周围环境隔离，使定位和通信变得困难，扬声器消除隐私。对于聋哑人来说，盲文是必不可少的。这种 “技术歧视” 在社会生活中，特别是在教育中造成不利因素: 盲文识字率下降到 10% 以下，尽管研究表明盲文识字率导致就业机会增加 3 倍。活动描述点。第一款盲文智能手表。它为全球数百万 B & VI 人的手腕带来了网络数字时代的新可能性和好处。重量和价格超过十倍比现有数字盲文阅读设备依赖 piezo-electricity.B 和六人能得到点在生活的方方面面: 点使通信方便和私人, 提供快速访问信息无处不在，使导航和运输更加方便和安全，实现高效、独立和快乐的教育，提高工作绩效，增加就业机会，支持休闲和体育活动。通过 open DOT API，任何人都可以开发应用程序或服务点。现有的可以很容易地适应。盲文教育、社交网络、导航、新闻提要、天气等应用程序已经在开发中。结果 DOT 将于 2016年底上市。世界各地成千上万的 B & VI 人已经在交易会、路演和固定零售合作伙伴以及学校中体验了它作为早期获得最终原型的测试人员的好处。到目前为止，已经预定了 60,000 个点。杰出的视障人士，如运动员亨利 · 万约克、歌手安德里亚 · 波切利和音乐家史蒂夫 · 旺德支持多特。与谷歌和优步、教育机构和平昌 2018 届残奥会等公司合作。 DOT 智能手表只是进入辅助技术市场的入门设备。基于其专利技术，其他应用已经在开发中: 面向发展中国家的价格更低的 DOT Mini。用于公共设施 (如自动取款机和火车站) 的点主动盲文技术。DOT Pad 将于 2017年发布。 285 Mio.全世界的人都是盲人和/或视障人士 (B & VI)。在过去的 20 年里，他们在通信技术上没有创新: 现有的数字盲文设备是 bulKy 又贵。它们重约 2千克，耗资 3,000 至 15,000 美元。这使得大多数 B & VI 人负担不起: 只有 5% 的人拥有这样的设备。我们的目标是开发一个实用且负担得起的解决方案。

点。第一款盲文智能手表。

案例简介：Strategy The main goal in development was to increase affordability. The development of DOT’s own innovative Active Braille Technology made this possible: It reduces size and production cost by more than ten times, increases speed and keeps energy consumption low.Strategically, the DOT Smartwatch is the entry device into the assistive technology market. Based on its technology, a low-price DOT Mini for developing countries, integration into utilities like ATMs and a DOT Pad are already in development for release in 2017/18.DOT was developed in close relationship with Braille education institutes all over the world, to deliver a final product that fits the actual needs of B&VI people.DOT is promoted and distributed at trade fair and institutions for the blind and visually impaired worldwide, as well as in media for the blind and visually impaired. The PR strategy involves reaching out to friends and families of blind and visually impaired people. Execution DOT is connected to the smartphone via Bluetooth and can receive any information in text-form, from any app or service – e.g. notifications, texts, directions.It has a crown and two buttons for input – e.g. quick reply, accept calls, remote control.DOT comes with full smartwatch functionality: time, timer, alarm, stopwatch, gyroscope and accelerometer. It’s made from superlight durable aluminum, the battery lasts for 7 days and it costs $290.DOT’s patented Active Braille Technology is based on solenoid multi-actuators controlling four Braille cells with 24 pins by magnetism instead of piezoelectricity as in other Braille devices.This reduces size and production cost, increases speed and keeps energy consumption low.DOT uses haptic force feedback technology to detect finger movement on the pins and automatically change the pins to show the next characters. Along with software, this makes it possible to display text rapidly and conveniently even with limited Braille cells. Synopsis 285 Mio. people worldwide – 4% of the population – are blind and visually impaired (B&VI). Living without vision is complicated – and for the last 20 years, there were almost no innovations in communications technology for the B&VI: Existing digital Braille reading devices are heavy, bulky and expensive. They weigh around 2kg, require carrying bags and cost in between $3,000 to $15,000. This makes them unaffordable to the majority of B&VI people: only 5% own such a device – not to speak of the situation in developing countries.Audio solutions are impractical, because hearing is important for B&VI people: Earphones isolate from the surrounding, making orientation and communication difficult, loudspeakers eliminate privacy. For deaf-blind people, Braille is essential.This “discrimination by technology” causes disadvantages in social life and especially in education: Braille literacy has decreased to under 10%, despite studies showing that Braille literacy leads to a 3 times higher chance of employment. Campaign Description DOT. The first Braille Smartwatch. It brings new possibilities and benefits of the networked digital age to the wrists of millions of B&VI people worldwide.The patented DOT Active Braille Technology reduces size, weight and price by more than ten times compared to existing digital Braille reading devices which rely on piezo-electricity.B&VI people can benefit from DOT in all areas of life:DOT makes communication easy and private,provides fast access to information anywhere,makes navigation and transport more convenient and safe,enables efficient, independent and joyful education,improves work performance and increases job opportunities,supports leisure and sports activities.Through the open DOT API, anyone can develop apps or services for DOT. Existing ones can be easily adapted. Apps for Braille education, social networking, navigation, newsfeed, weather and many more are already in development. Outcome DOT will be available in late 2016. Thousands of B&VI people around the world are already experiencing its benefits as testers with early access to final prototypes, at trade fairs, roadshows and stationary retail partners and at schools. 60,000 DOTs have been pre-ordered so far. Prominent visually impaired personalities like athlete Henry Wanyoike, singer Andrea Bocelli and musician Stevie Wonder support DOT.There are cooperations with companies like Google and Uber, educational institutes and the 2018 Paralympic Games in Pyeongchang.DOT Smartwatch is only the entry device into the assistive technology market. Based on its patented technology other applications are already in development: DOT Mini with lower price for developing countries. DOT Active Braille Technology for public facilities, such as ATMs and train stations. DOT Pad to be released in 2017. 285 Mio. people worldwide are blind and/or visually impaired (B&VI). For the last 20 years, there were no innovations in communications technology for them: Existing digital Braille devices are bulky and expensive. They weigh around 2kg and cost $3,000 to $15,000. This makes them unaffordable to the majority of B&VI people: only 5% own such a device. Our objective was to develop a practical and affordable solution.