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工具池
案例简介：描述客户的简报 内城企业马尔默五金店需要一个想法，以便能够与正在接管市场的郊区大型家居装修连锁店竞争。他们想吸引更多的顾客，增加销售额。 促进发展 我们了解到这家商店的主要收入来自供应。不是从昂贵的电动工具，你可能只使用一两次。所以，在 2012年12月，我们引入了工具池。它就像拼车一样，但是有工具。而且是免费的。预订系统是作为 Facebook 应用程序构建的。就像要成为会员的页面一样，选择你想借的工具，然后亲自去马尔默五金店拿。唯一需要的付款是当你预订时分享我们的信息。 结果 ToolPool 在报纸、在线甚至国家电台得到了广泛的媒体报道。 在第一个月，ToolPool 的用户超过 600。而且这个数字每天都在增长。10 个借来工具的人也在商店里买了用品。销售额增长了 25%。从第一天起，要求在其他城市开始使用工具池的请求就不断出现。这为马尔默五金店创造了巨大的特许经营机会。 与产品/服务的相关性 我们了解到，这家商店的主要收入来自螺丝、胶带、钉子等用品。不是从昂贵的电动工具，你可能只使用一两次。与此同时，绿色/生态运动在城市居民中越来越强烈，人们经常使用社交媒体和技术来传达他们的信息。
工具池
案例简介：Describe the brief from the client Malmö Hardware Store, an inner city business, needed an idea to be able to compete with the giant home improvement chains in the suburbs that are taking over the market. They wanted to attract more customers and increase sales. Promotion Development We learned that the store's main earnings come from supplies. Not from expensive power tools that you probably only use once or twice. So, in December 2012 we introduced ToolPool. It works just like a carpool, but with tools. And it's for free. The booking system is built as a Facebook app. Just 'like' the page to become a member, pick the tool you would like to borrow and head down to Malmö Hardware Store and pick it up in person. The only payment required is that you share our message when you have made a reservation. Results ToolPool received extensive media coverage in newspapers, online and even on national radio. During the very first month, ToolPool reached more than 600 users. And the number is growing every day. 8 out of 10 people who borrowed tools also bought supplies in the store. And sales increased by 25%. Since day one, requests for ToolPool to start in other cities keep coming in. That has created great franchise opportunities for Malmö Hardware Store. Relevancy to Product/Service We learned that the store's main earnings come from supplies like screws, duct tape, nails and so on. Not from expensive power tools that you probably only use once or twice. At the same time a green/ecological movement is growing stronger and stronger among people living in the cities, often using social media and technology to reach out with their message.
TOOLPOOL
案例简介：描述客户的简报 内城企业马尔默五金店需要一个想法，以便能够与正在接管市场的郊区大型家居装修连锁店竞争。他们想吸引更多的顾客，增加销售额。 促进发展 我们了解到这家商店的主要收入来自供应。不是从昂贵的电动工具，你可能只使用一两次。所以，在 2012年12月，我们引入了工具池。它就像拼车一样，但是有工具。而且是免费的。预订系统是作为 Facebook 应用程序构建的。就像要成为会员的页面一样，选择你想借的工具，然后亲自去马尔默五金店拿。唯一需要的付款是当你预订时分享我们的信息。 结果 ToolPool 在报纸、在线甚至国家电台得到了广泛的媒体报道。 在第一个月，ToolPool 的用户超过 600。而且这个数字每天都在增长。10 个借来工具的人也在商店里买了用品。销售额增长了 25%。从第一天起，要求在其他城市开始使用工具池的请求就不断出现。这为马尔默五金店创造了巨大的特许经营机会。 与产品/服务的相关性 我们了解到，这家商店的主要收入来自螺丝、胶带、钉子等用品。不是从昂贵的电动工具，你可能只使用一两次。与此同时，绿色/生态运动在城市居民中越来越强烈，人们经常使用社交媒体和技术来传达他们的信息。
TOOLPOOL
案例简介：Describe the brief from the client Malmö Hardware Store, an inner city business, needed an idea to be able to compete with the giant home improvement chains in the suburbs that are taking over the market. They wanted to attract more customers and increase sales. Promotion Development We learned that the store's main earnings come from supplies. Not from expensive power tools that you probably only use once or twice. So, in December 2012 we introduced ToolPool. It works just like a carpool, but with tools. And it's for free. The booking system is built as a Facebook app. Just 'like' the page to become a member, pick the tool you would like to borrow and head down to Malmö Hardware Store and pick it up in person. The only payment required is that you share our message when you have made a reservation. Results ToolPool received extensive media coverage in newspapers, online and even on national radio. During the very first month, ToolPool reached more than 600 users. And the number is growing every day. 8 out of 10 people who borrowed tools also bought supplies in the store. And sales increased by 25%. Since day one, requests for ToolPool to start in other cities keep coming in. That has created great franchise opportunities for Malmö Hardware Store. Relevancy to Product/Service We learned that the store's main earnings come from supplies like screws, duct tape, nails and so on. Not from expensive power tools that you probably only use once or twice. At the same time a green/ecological movement is growing stronger and stronger among people living in the cities, often using social media and technology to reach out with their message.
工具池
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TOOLPOOL
暂无简介
基本信息
- 广告战役： #MALMÖ JÄRNHANDEL-网络-18f2#
- 广告品牌： MALMÖ JÄRNHANDEL
- 发布日期： 2000
- 行业领域： 生活服务 , 商场超市
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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