TOOLPOOL|海报/平面|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

TOOLPOOL

案例简介：简要解释马尔默五金店需要一个能够与正在接管市场的大型家居装修连锁店竞争的想法。我们了解到这家商店的主要收入来自供应。不是来自昂贵的电动工具，你可能只使用一两次。所以，在 2012年12月，我们引入了工具池。这就像拼车，但有工具。而且是免费的。预订系统是一个 Facebook 应用程序，唯一需要的付款是你分享我们的信息。10 个借来工具的人中有 8 个在商店里买了用品。销售额增长了 25%。

TOOLPOOL

案例简介：Brief Explanation Malmö Hardware Store needed an idea to be able to compete with the giant home improvement chains that are taking over the market. We learned that the store's main earnings come from supplies. Not from expensive power tools, that you probably only use once or twice. So, in December 2012 we introduced ToolPool. It's like a carpool, but with tools. And it's for free. The booking system is a Facebook app, and the only payment required is that you share our message. 8 out of 10 people who borrowed tools bought supplies in the store. And sales increased by 25%.