Elizabeth Williams|海报/平面|广告营销案例【ADGuider广告指南】

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伊丽莎白威廉姆斯

案例简介：当有人在登记处输入他们的名字时，他们的身体总有一天会拯救六条生命。所以我们决定表明你的名字可以真正拯救六个人 -- 在普通的美国全名中显示六个名字。我们翻遍了数百个名字，找到了最有趣的隐藏名字 -- 比如《伊丽莎白》中的 “安倍”，或者《威廉》中的 “利亚姆”，同时, 保持全名尽可能短。这个简单的广告，呼吁访问 registerme.org，提高了人们的意识，展示了使用你的名字注册并为器官等待名单上的人带来真正的改变是多么容易。

伊丽莎白威廉姆斯

案例简介：When someone enters their name in the registry, their body someday will save six lives. So we decided to show that your name can literally save six people—by showing six first names within common American full names. We poured through hundreds of names to find the most interesting hidden names—like “Abe” within “Elizabeth”, or “Liam” within “William,” while at the same time, keeping the full name as short as possible. The simple ad, with a call to visit registerme.org, raised awareness to show how easy it is to use your name to register and make a real difference for people on the organ waiting list.