Logitech Harmony App|短视频,APP|广告营销案例【ADGuider广告指南】

罗技和谐应用

案例简介：执行这是一个伴侣应用程式的罗技 Harmony 万能遥控器。它通过用户友好和简单的界面连接和控制照明、锁、恒温器、家庭娱乐设备等。我们能够控制功能的器件的一致支持，没有大量的用户。你可以轻松地设置为每个单独的设备或程序预设命令调整百废俱兴，根据距离内的家庭或不同的时段。这个综合应用的智能家居有盖有一个简单的点击一个按钮。结果对该应用程序的反应非常积极，这强化了我们简单直观的设计。Gizmodo 的说: “我们有机会做了手上的新系统，和它工作的伟大。该应用程序的设计特别 terrific，因为它使用大大胆的控制和渐变来向您展示您连接的家庭设备正在做什么。老实说，这种方法非常有效。我将亲自跳过遥控。 gigaOM 将其与其他家庭控制选项 (包括设备附带的应用程序和遥控器) 进行了比较，“罗技设备将让您控制罗技的其他设备, 到目前为止，这似乎有一个更好的界面。 ”？罗技消费者调查研究表明，当应用突出显示在包装和店内展示，消费者更愿意考虑购买更高端的和谐的遥控器，支持智能手机和平板电脑。战略罗技 Harmony，长期以来一直是领先的万能遥控器用于家庭娱乐，取代许多设备专用控制器，带有一个遥控器。罗技希望将其覆盖范围扩大到包括大量智能家庭设备 -- 如灯、锁、和恒温器 -- 通过 IOS 和 Android 应用程序，让你的智能手机或平板电脑充当遥控器。处理这种日益增加的复杂性与同一键式轻松需要一个全新的界面。新的接口为重点的 “活动”，启动多个设备同时也直接接入设备级控制。接口信号明显不同于以往的设备能力的一个全新的模式，智能家居控制。

罗技和谐应用

案例简介：Execution This is a companion app for Logitech Harmony universal remote controls. It connects and controls lighting, locks, thermostats, home entertainment devices and more through a user friendly and simple interface. We are able to control features from the thousands of devices Harmony supports, without overwhelming users. You can easily change settings for each individual device or program preset commands to adjust things all at once, based on proximity within the home or for different times of the day. This integrated app has the smart home covered with a simple tap of a button. Outcome The response to the App was overwhelmingly positive, which reinforced our simplistic and intuitive design. Gizmodo said, “We got the chance to do a hands on with the new system, and it does work great. The app design is especially terrific, since it uses big bold controls and gradients to show you what your connected home devices are doing. Honestly, it worked so well I would personally skip the remote.” GigaOM compared it favorably to other home-control options including the apps and remotes that come with devices, “the Logitech device will let you control the others’ gear from Logitech, which so far seems to have a much nicer interface.”? Logitech consumer research studies show that when the app is prominently displayed on packaging and in-store displays, consumers are motivated to consider and purchase higher-end Harmony remotes that support smartphones and tablets. Strategy Logitech Harmony had long been the leading universal remotes for home entertainment, replacing numerous device-specific controllers with a single remote. Logitech wanted extend its reach to include a vast range of smart home devices—such as lights, locks, and thermostats—through IOS and Android apps that allow your smart phone or tablet to act as a remote. Handling this increased complexity with the same one-touch ease required a completely new interface. The new interface focuses on “activities” that activate multiple devices while also allowing direct access to device-level controls. The interface signaled a clear difference from previous device capabilities and a whole new paradigm for smart home controls.