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让它发生
案例简介：博德加斯 · 维森特 · 甘迪亚已经有135年的历史了，所以为了庆祝，它提供了一系列新的最负盛名的葡萄酒: El Miracle (奇迹)。El Miracle (巴伦西亚的 “奇迹”) 是每个日常 “奇迹” 的寓言，致力于那些罕见或非同寻常的事件。在这个前提下，我们创造了 “让它发生” 的概念，这个概念鼓励、引导和激励你体验非凡的时刻。一种敦促消费者创造那些值得分享的时刻的方式。我们希望 “让它发生”，以确保消费者能够感受到真正的体验。为此，我们创造了一种独特的增强现实体验，可以个性化。一种移动体验，在这种体验中，你可以选择一个瞬间的照片，或者一个你想把分享一杯葡萄酒的 “奇迹” 献给的人。 这种奉献从瓶子本身神奇地产生，通过最新的增强现实技术与空间互动，为每个El Miracle品种创造不同的梦幻空间。儿童，西班牙为El Miracle创建的数字广告，类别: 酒精饮料。
让它发生
案例简介：Bodegas Vicente Gandía is turning 135 years old, so to celebrate, it is offering a new range of one of its most prestigious wines: El Miracle (The Miracle). El Miracle (“miracle” in Valencian) is an allegory of every daily “miracle”, dedicated to those rare or extraordinary events. Under this premise, we created the concept “Make it happen”, a concept that encourages, guides and stirs you to experience extraordinary moments. A way of urging consumers to create those moments worth sharing. We wanted “Make it happen” to ensure that a real experience became palpable for consumers. To that end, we created a unique augmented-reality experience that could be personalised. A mobile experience in which you could choose the photo of an instant or a person to whom you wished to dedicate that “miracle” of sharing a glass of wine. That dedication arose magically from the bottle itself, interacting with the space through the latest augmented-reality technology, creating a different dreamlike space for each El Miracle variety. Digital advertisement created by KIDS, Spain for El Miracle, within the category: Alcoholic Drinks.
Make it happen
案例简介：博德加斯 · 维森特 · 甘迪亚已经有135年的历史了，所以为了庆祝，它提供了一系列新的最负盛名的葡萄酒: El Miracle (奇迹)。El Miracle (巴伦西亚的 “奇迹”) 是每个日常 “奇迹” 的寓言，致力于那些罕见或非同寻常的事件。在这个前提下，我们创造了 “让它发生” 的概念，这个概念鼓励、引导和激励你体验非凡的时刻。一种敦促消费者创造那些值得分享的时刻的方式。我们希望 “让它发生”，以确保消费者能够感受到真正的体验。为此，我们创造了一种独特的增强现实体验，可以个性化。一种移动体验，在这种体验中，你可以选择一个瞬间的照片，或者一个你想把分享一杯葡萄酒的 “奇迹” 献给的人。 这种奉献从瓶子本身神奇地产生，通过最新的增强现实技术与空间互动，为每个El Miracle品种创造不同的梦幻空间。儿童，西班牙为El Miracle创建的数字广告，类别: 酒精饮料。
Make it happen
案例简介：Bodegas Vicente Gandía is turning 135 years old, so to celebrate, it is offering a new range of one of its most prestigious wines: El Miracle (The Miracle). El Miracle (“miracle” in Valencian) is an allegory of every daily “miracle”, dedicated to those rare or extraordinary events. Under this premise, we created the concept “Make it happen”, a concept that encourages, guides and stirs you to experience extraordinary moments. A way of urging consumers to create those moments worth sharing. We wanted “Make it happen” to ensure that a real experience became palpable for consumers. To that end, we created a unique augmented-reality experience that could be personalised. A mobile experience in which you could choose the photo of an instant or a person to whom you wished to dedicate that “miracle” of sharing a glass of wine. That dedication arose magically from the bottle itself, interacting with the space through the latest augmented-reality technology, creating a different dreamlike space for each El Miracle variety. Digital advertisement created by KIDS, Spain for El Miracle, within the category: Alcoholic Drinks.
让它发生
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Make it happen
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