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精神控制
案例简介：凭借其标志性的广告活动，您要么喜欢它，要么讨厌它，marmite分裂了整个国家。为了增加销售额，adam & eveDDB需要改变仇恨者对美味传播的想法。结合行为科学，他们发起了一场 “思想控制” 英国的运动。一部长达15分钟的电影将Marmite的仇恨者变成了恋人，而潜意识的信息则植入了其他品牌的电视，广播，印刷和户外广告中。品牌知名度上升了400%，有100,000个新家庭购买了Marmite，而观看电影的参与者中有80% 被转换为恋人。
精神控制
案例简介：With its iconic You Either Love It or Hate It advertising campaign, Marmitedivided the nation. To grow sales adam&eveDDB needed to change haters’ minds about the savoury spread. Incorporating behavioural science, they created a campaign that ‘mind controlled’ the UK. A 15-minute film turned Marmite haters into lovers, while subliminal messages were planted in other brands’ TV, radio, print and outdoor advertising. Brand awareness went up 400%, 100,000 new households bought Marmite and 80% of participating haters who saw the film were converted into lovers.
Mind Control
案例简介：凭借其标志性的广告活动，您要么喜欢它，要么讨厌它，marmite分裂了整个国家。为了增加销售额，adam & eveDDB需要改变仇恨者对美味传播的想法。结合行为科学，他们发起了一场 “思想控制” 英国的运动。一部长达15分钟的电影将Marmite的仇恨者变成了恋人，而潜意识的信息则植入了其他品牌的电视，广播，印刷和户外广告中。品牌知名度上升了400%，有100,000个新家庭购买了Marmite，而观看电影的参与者中有80% 被转换为恋人。
Mind Control
案例简介：With its iconic You Either Love It or Hate It advertising campaign, Marmitedivided the nation. To grow sales adam&eveDDB needed to change haters’ minds about the savoury spread. Incorporating behavioural science, they created a campaign that ‘mind controlled’ the UK. A 15-minute film turned Marmite haters into lovers, while subliminal messages were planted in other brands’ TV, radio, print and outdoor advertising. Brand awareness went up 400%, 100,000 new households bought Marmite and 80% of participating haters who saw the film were converted into lovers.
精神控制
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Mind Control
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