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心灵控制
案例简介：凭借其标志性的你要么爱它，Marmite分化了这个国家。为了增加销售额，adam & eveDDB需要改变客户对美味传播的看法。结合行为科学，他们创建了一场 “头脑控制” 英国的运动。一部15分钟的影片将仇恨马米特的人变成了恋人，而潜意识的信息则被植入了其他品牌的电视、广播、印刷和户外广告。品牌知名度上升400%，100,000个新家庭购买了Marmite和80% 参与的仇恨者谁看到这部电影被转化为恋人。
心灵控制
案例简介：With its iconic You Either Love It or Hate It advertising campaign, Marmitedivided the nation. To grow sales adam&eveDDB needed to change haters’ minds about the savoury spread. Incorporating behavioural science, they created a campaign that ‘mind controlled’ the UK. A 15-minute film turned Marmite haters into lovers, while subliminal messages were planted in other brands’ TV, radio, print and outdoor advertising. Brand awareness went up 400%, 100,000 new households bought Marmite and 80% of participating haters who saw the film were converted into lovers.
Mind Control
案例简介：凭借其标志性的你要么爱它，Marmite分化了这个国家。为了增加销售额，adam & eveDDB需要改变客户对美味传播的看法。结合行为科学，他们创建了一场 “头脑控制” 英国的运动。一部15分钟的影片将仇恨马米特的人变成了恋人，而潜意识的信息则被植入了其他品牌的电视、广播、印刷和户外广告。品牌知名度上升400%，100,000个新家庭购买了Marmite和80% 参与的仇恨者谁看到这部电影被转化为恋人。
Mind Control
案例简介：With its iconic You Either Love It or Hate It advertising campaign, Marmitedivided the nation. To grow sales adam&eveDDB needed to change haters’ minds about the savoury spread. Incorporating behavioural science, they created a campaign that ‘mind controlled’ the UK. A 15-minute film turned Marmite haters into lovers, while subliminal messages were planted in other brands’ TV, radio, print and outdoor advertising. Brand awareness went up 400%, 100,000 new households bought Marmite and 80% of participating haters who saw the film were converted into lovers.
心灵控制
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Mind Control
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