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Savlon 健康手粉笔棒
案例简介：Savlon 想提倡洗手时使用肥皂的习惯，尤其是在农村学校。但是灌输一个新习惯是很难的。所以 Savlon 形成了一个简单的想法，自动把用肥皂洗手变成了一种日常习惯。印度农村的大多数小学生在学校里仍然使用黑板纸和粉笔来写字。这导致了 Savlon 的健康手粉笔棒的想法 -- 由粉笔粉和肥皂颗粒的混合物制成。午休前，当孩子们把手放在水龙头下时，手上的粉笔粉自己变成了肥皂。
Savlon 健康手粉笔棒
案例简介：Savlon wanted to promote the habit of using soap while hand-washing, particularly in rural schools. But inculcating a new habit was tough. So Savlon gave shape to a simple idea that automatically turned washing hands with soap into an everyday habit. Most primary grade students in rural India still use black-slate and chalk sticks to write in schools. This led to the idea of Savlon's Healthy Hands Chalk Sticks - made with a mixture of chalk powder and soap granules. Before lunch break when kids put their hands under the tap, the chalk powder on their hands turned into soap on its own.
Savlon Healthy Hands Chalk Sticks
案例简介：Savlon 想提倡洗手时使用肥皂的习惯，尤其是在农村学校。但是灌输一个新习惯是很难的。所以 Savlon 形成了一个简单的想法，自动把用肥皂洗手变成了一种日常习惯。印度农村的大多数小学生在学校里仍然使用黑板纸和粉笔来写字。这导致了 Savlon 的健康手粉笔棒的想法 -- 由粉笔粉和肥皂颗粒的混合物制成。午休前，当孩子们把手放在水龙头下时，手上的粉笔粉自己变成了肥皂。
Savlon Healthy Hands Chalk Sticks
案例简介：Savlon wanted to promote the habit of using soap while hand-washing, particularly in rural schools. But inculcating a new habit was tough. So Savlon gave shape to a simple idea that automatically turned washing hands with soap into an everyday habit. Most primary grade students in rural India still use black-slate and chalk sticks to write in schools. This led to the idea of Savlon's Healthy Hands Chalk Sticks - made with a mixture of chalk powder and soap granules. Before lunch break when kids put their hands under the tap, the chalk powder on their hands turned into soap on its own.
Savlon 健康手粉笔棒
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Savlon Healthy Hands Chalk Sticks
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基本信息
- 广告战役： #ITC Savlon-设计与品牌-56411#
- 广告品牌： ITC SAVLON
- 发布日期： 2000
- 行业领域： 互联网服务 , 房产/家居 , 日用品/母婴
- 媒体类别： 海报/平面
- 广告语言： 印度语
- 媒介平台： 网络
- 获得奖项：
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