Fevicol - Dahi Handi|短视频|广告营销案例【ADGuider广告指南】

Fevicol-达希汉迪

案例简介：条目摘要这个故事是围绕着印度广受欢迎的 Gokul-Ashtami 节展开的，强调了这个仪式，在这个仪式中，一个陶罐里装满了凝乳、黄油, 蜂蜜和被绑在绳子上，高高挂在上面的奖金。然后，年轻人试图形成一个人类金字塔，试图伸手去拿，打破罐子。由于金字塔通常只能保持 2-4 分钟的重量，所以每个人都试图通过向它们泼水来减缓它们的速度。这部电影中的金字塔不仅拒绝打破，它还决定作为一个整体在街道上漫步，寻找更多的瓦罐来打破。形成金字塔的人通常穿着印有他们所属团队名字的 t恤。在这部电影中，这个名字被证明是印度最大的粘合剂品牌-Fevicol 的名字。解决方案 N/A 简要解释在受欢迎的印度节日叫做; Gokul-Ashthimi，一群男人 (叫做 Govindas) 组成了一个人类金字塔，从高处悬挂下来，伸手去打碎土壶。通常金字塔只能保持 2-4 分钟的重量。邻居试图通过泼水来拉长兴奋，当一切变得湿滑时，金字塔失去平衡。在我们的电影中，当这场狂欢发生时，一些不寻常的事情发生了。邮政第1 金字塔形成打破锅，小男孩在顶点，鸡蛋金字塔上，找到下一个锅。令我们惊讶的是，没有摇摇欲坠的金字塔开始作为一个整体移动。金字塔毫不费力地穿过狭窄的小巷，并加速打破下一个罐子。电影结束时，一个男孩在金字塔里的一个家伙身上泼水，洗掉颜色，露出了 Fevicol 的标志。超级出现-“终极粘连”。

Fevicol-达希汉迪

案例简介：Entry Summary The story is built around the popular Indian festival of Gokul- Ashtami and highlights the ceremony, where an earthen pot is filled with curd milk, butter, honey and is tied to a rope and hung high along with the prize money attached to it. Young men then try to form a human pyramid and try to reach and break the pot. Since normally the pyramid can hold its weight only for 2-4 minutes, everyone tries to slow them down by throwing water on them. The pyramid in this film not only refuses to break, it decides to roam through the streets as a whole pyramid in search of more earthen pots to break. The people forming the pyramid normally wear T-Shirts bearing the name of the team they belong to. In this film the name turns out to be that of - Fevicol, India's biggest adhesive brand. Solution N/A Brief Explanation At the popular Indian festival called; Gokul-Ashthimi, a group of men (called Govindas) form a human pyramid to reach and break the earthen pot, suspended from a height. Typically the pyramid can hold its weight only for 2-4 minutes. The neighbours try and elongate the excitement by throwing water, making the pyramid lose balance as everything becomes slippery. In our film, while this revelry is happening, something unusual happens. Post the 1st pyramid formation to break the pot, the small boy on the apex, eggs the pyramid on, to find the next pot. To our surprise, the pyramid without crumbling starts moving as a whole. The Pyramid travels through narrow lanes effortlessly, and speeds to break the next pot. The film ends with a boy splashing water on one of the guys in the pyramid, washing off the colour to reveal the Fevicol logo. Super appears - ‘The Ultimate Adhesive’.