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Savlon 健康手粉笔棒
案例简介：简要解释 这个案例研究展示了 Savlon，印度快速消费品卫生领域的新进入者，如何通过创新的行为改变理念对小学生的健康产生了积极的影响。-在印度小镇 (二线和三线城市)，不仅孩子和成年人对手部卫生的认识很低。这些孩子中的大多数在饭前不会用肥皂洗手，这反过来会影响他们在学校的出勤率和学业进步。-Savlon 意识到解决方案在于行为工程，而不仅仅是广告。-我们引入了清洁剂 (肥皂) 注入的粉笔棒，可以像普通粉笔一样在石板上写字，但是当接触到水时，粉笔粉会自动变成肥皂。这迫使孩子们洗手，从而教会他们洗手的重要一课。-健康双手粉笔棒活动对孩子和父母洗手的行为和态度产生了积极影响。这导致了意识的提高、试验和使用的增加，促使萨弗伦在运动后的一年内获得了洗手的第三名。
Savlon 健康手粉笔棒
案例简介：BriefExplanation This case study shows how Savlon, a new entrant in the Indian FMCG hygiene space, created a positive impact on the health of school kids through an innovative behaviour-change idea. - Awareness around hand hygiene is low among not just kids but also adults in small town India (Tier 2 and 3 cities). Most of these children do not wash their hands with soap before meals which in turn affects their attendance and academic progress in school. - Savlon realised that the solution lay in behavioural engineering and not just advertising. - We introduced cleansers (soap) infused chalk sticks that could be used to write like normal chalks on slates, but turned chalk-powder on hands powder into soap automatically upon coming in contact with water. This compelled kids to wash their hands, thereby teaching them an important lesson in hand-washing. - The Healthy Hands Chalk Sticks activity had a positive impact on the behaviour and attitude of kids as well as parents towards handwashing. This cascaded into increased awareness, trials and usage propelling Savlon to no.3 position in handwash within just one year of the campaign.
Savlon Healthy Hands Chalk Sticks
案例简介：简要解释 这个案例研究展示了 Savlon，印度快速消费品卫生领域的新进入者，如何通过创新的行为改变理念对小学生的健康产生了积极的影响。-在印度小镇 (二线和三线城市)，不仅孩子和成年人对手部卫生的认识很低。这些孩子中的大多数在饭前不会用肥皂洗手，这反过来会影响他们在学校的出勤率和学业进步。-Savlon 意识到解决方案在于行为工程，而不仅仅是广告。-我们引入了清洁剂 (肥皂) 注入的粉笔棒，可以像普通粉笔一样在石板上写字，但是当接触到水时，粉笔粉会自动变成肥皂。这迫使孩子们洗手，从而教会他们洗手的重要一课。-健康双手粉笔棒活动对孩子和父母洗手的行为和态度产生了积极影响。这导致了意识的提高、试验和使用的增加，促使萨弗伦在运动后的一年内获得了洗手的第三名。
Savlon Healthy Hands Chalk Sticks
案例简介：BriefExplanation This case study shows how Savlon, a new entrant in the Indian FMCG hygiene space, created a positive impact on the health of school kids through an innovative behaviour-change idea. - Awareness around hand hygiene is low among not just kids but also adults in small town India (Tier 2 and 3 cities). Most of these children do not wash their hands with soap before meals which in turn affects their attendance and academic progress in school. - Savlon realised that the solution lay in behavioural engineering and not just advertising. - We introduced cleansers (soap) infused chalk sticks that could be used to write like normal chalks on slates, but turned chalk-powder on hands powder into soap automatically upon coming in contact with water. This compelled kids to wash their hands, thereby teaching them an important lesson in hand-washing. - The Healthy Hands Chalk Sticks activity had a positive impact on the behaviour and attitude of kids as well as parents towards handwashing. This cascaded into increased awareness, trials and usage propelling Savlon to no.3 position in handwash within just one year of the campaign.
Savlon 健康手粉笔棒
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Savlon Healthy Hands Chalk Sticks
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基本信息
- 广告战役： #ITC Savlon-设计与品牌-56411#
- 广告品牌： ITC SAVLON
- 发布日期： 2000
- 行业领域： 互联网服务 , 房产/家居 , 日用品/母婴
- 媒体类别： 海报/平面
- 广告语言： 印度语
- 媒介平台： 网络
- 获得奖项：
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