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案例简介：Staropramen品牌为其新的形象宣传活动选择了几位大使。以与啤酒厂相同的方式对待工作和生活的人。通过他们的陈述，他们在不同的领域有着共同的价值观。代表之间有国家足球队教练Jaroslav Silhavy，Hynek Cermak在剧院舞台上的做法，以及Staropramen的酿酒师1月Spacek，他发明了自己的啤酒作为他的实验之一。捷克未来面包店为Staropramen制作的电影广告，类别为: 酒精饮料。
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案例简介：The Staropramen brand has chosen several ambassadors for its new image campaign. People who approach their work and life in the same way as the brewery. Through their statements, they share common values, across different fields. Between the representatives are Jaroslav Silhavy as coach of the National soccer team, Hynek Cermak for his approach on theater stage and Staropramen’s brewmaster Jan Spacek who invented his own beer as one of his experiments. Film advertisement created by Future Bakery, Czechia for Staropramen, within the category: Alcoholic Drinks.
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案例简介：Staropramen品牌为其新的形象宣传活动选择了几位大使。以与啤酒厂相同的方式对待工作和生活的人。通过他们的陈述，他们在不同的领域有着共同的价值观。代表之间有国家足球队教练Jaroslav Silhavy，Hynek Cermak在剧院舞台上的做法，以及Staropramen的酿酒师1月Spacek，他发明了自己的啤酒作为他的实验之一。捷克未来面包店为Staropramen制作的电影广告，类别为: 酒精饮料。
Stand up, stand out
案例简介：The Staropramen brand has chosen several ambassadors for its new image campaign. People who approach their work and life in the same way as the brewery. Through their statements, they share common values, across different fields. Between the representatives are Jaroslav Silhavy as coach of the National soccer team, Hynek Cermak for his approach on theater stage and Staropramen’s brewmaster Jan Spacek who invented his own beer as one of his experiments. Film advertisement created by Future Bakery, Czechia for Staropramen, within the category: Alcoholic Drinks.
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