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Ponle Acento
案例简介：在一项运动中，27% 的球员是西班牙裔，但很少有拉丁裔球迷对这项运动充满热情，MLB 的 “Ponle Acento” (强调这一点) 运动驱使西班牙裔球员接受他们的传统，在他们球衣上的名字上添加口音。这一鼓舞人心的行动呼吁随后被美国拉美裔人所采纳，因为他们也加入了这一倡议，在球场内外留下了自己的印记。不久，这个想法成为了一场文化运动，名人和粉丝有数百万人加入，永远改变了美国的娱乐方式。
Ponle Acento
案例简介：In a sport where 27% of players are Hispanic, but few Latino fans are passionate about the game, MLB’s “Ponle Acento” (Put An Accent On It) campaign drove Hispanic players to embrace their heritage by adding accents to the names on their jerseys. This inspiring call to action was then adopted by US Hispanics at large, as they too joined this initiative to leave their mark both on and off the field. Soon the idea became a cultural movement that celebrities and fans joined by the millions, changing America’s pastime forever.
Ponle Acento
案例简介：在一项运动中，27% 的球员是西班牙裔，但很少有拉丁裔球迷对这项运动充满热情，MLB 的 “Ponle Acento” (强调这一点) 运动驱使西班牙裔球员接受他们的传统，在他们球衣上的名字上添加口音。这一鼓舞人心的行动呼吁随后被美国拉美裔人所采纳，因为他们也加入了这一倡议，在球场内外留下了自己的印记。不久，这个想法成为了一场文化运动，名人和粉丝有数百万人加入，永远改变了美国的娱乐方式。
Ponle Acento
案例简介：In a sport where 27% of players are Hispanic, but few Latino fans are passionate about the game, MLB’s “Ponle Acento” (Put An Accent On It) campaign drove Hispanic players to embrace their heritage by adding accents to the names on their jerseys. This inspiring call to action was then adopted by US Hispanics at large, as they too joined this initiative to leave their mark both on and off the field. Soon the idea became a cultural movement that celebrities and fans joined by the millions, changing America’s pastime forever.
Ponle Acento
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Ponle Acento
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Putting the accent back on baseball.
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