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以老挝为荣
案例简介：Beerlao是老挝真正的民族啤酒，而不仅仅是名称或起源。Beerlao真正代表了老挝民族，它的人民和文化在制作过程的每一个步骤。在老挝的情况下，大多数酒精饮料类别的广告通常呈现在娱乐方面。然而，Beerlao希望传递一个更有意义的信息，实际上可以将老挝的文化和价值观带回世界，特别是新一代的老挝人。该品牌希望确保通过Beerlao的所有广告和传播始终描绘 “老挝人” 或所谓的 “Be lao” 的形象和身份。由Workkit，老挝为Beerlao创建的电影广告，类别内: 酒精饮料。
以老挝为荣
案例简介：Beerlao is the true national beer of Laos, not just by name or the origin. Beerlao truly represents Laos nation, its’ people and culture at every steps of making processes. the situation in lao, most of the alcoholic beverage category advertisements are usually presented in entertaining aspect. However, Beerlao want to deliver a more meaningful message that could actually bring Laos’ culture and values back for the world to see especially new generation of Laos people. The brand would like to ensure that through all advertisements and communications of Beerlao always portrayed image and identity of “Laos people” or so called “Be lao”. Film advertisement created by Workkit, Laos for Beerlao, within the category: Alcoholic Drinks.
Proud to be lao
案例简介：Beerlao是老挝真正的民族啤酒，而不仅仅是名称或起源。Beerlao真正代表了老挝民族，它的人民和文化在制作过程的每一个步骤。在老挝的情况下，大多数酒精饮料类别的广告通常呈现在娱乐方面。然而，Beerlao希望传递一个更有意义的信息，实际上可以将老挝的文化和价值观带回世界，特别是新一代的老挝人。该品牌希望确保通过Beerlao的所有广告和传播始终描绘 “老挝人” 或所谓的 “Be lao” 的形象和身份。由Workkit，老挝为Beerlao创建的电影广告，类别内: 酒精饮料。
Proud to be lao
案例简介：Beerlao is the true national beer of Laos, not just by name or the origin. Beerlao truly represents Laos nation, its’ people and culture at every steps of making processes. the situation in lao, most of the alcoholic beverage category advertisements are usually presented in entertaining aspect. However, Beerlao want to deliver a more meaningful message that could actually bring Laos’ culture and values back for the world to see especially new generation of Laos people. The brand would like to ensure that through all advertisements and communications of Beerlao always portrayed image and identity of “Laos people” or so called “Be lao”. Film advertisement created by Workkit, Laos for Beerlao, within the category: Alcoholic Drinks.
以老挝为荣
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Proud to be lao
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