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基于现实
案例简介：Krungsri Consumer是泰国排名第一的信用卡公司。然而，包括Krungsri消费者的员工在内的大多数人经常混淆Krungsri消费者和大城府银行之间的公司形象和身份。这种公司形象和身份的模糊性对所有员工都产生了强烈的影响。当身份不清楚时，很难实现公司的目标并推动结果。
基于现实
案例简介：Krungsri Consumer is the number 1 credit card company in Thailand. However, majority of people including Krungsri consumer’s employees often confused the company’s image and identity between Krungsri consumer and Bank of Ayutthaya. This ambiguity of company’s image and identity has created strong effect on all employees. As when the identity is not clear, it is very difficult to achieve company’s goals and drive results.
Based on REALiTY
案例简介：Krungsri Consumer是泰国排名第一的信用卡公司。然而，包括Krungsri消费者的员工在内的大多数人经常混淆Krungsri消费者和大城府银行之间的公司形象和身份。这种公司形象和身份的模糊性对所有员工都产生了强烈的影响。当身份不清楚时，很难实现公司的目标并推动结果。
Based on REALiTY
案例简介：Krungsri Consumer is the number 1 credit card company in Thailand. However, majority of people including Krungsri consumer’s employees often confused the company’s image and identity between Krungsri consumer and Bank of Ayutthaya. This ambiguity of company’s image and identity has created strong effect on all employees. As when the identity is not clear, it is very difficult to achieve company’s goals and drive results.
基于现实
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Based on REALiTY
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