KLM Bonding Buffet|短视频|广告营销案例【ADGuider广告指南】

KLM 邦定自助餐

案例简介：简要解释机场可能是孤独的地方。尤其是当你在圣诞节旅行的时候，一个分享、团结和团结的时候。我们在机场安装了一张 20 人的桌子，但是它有 4.5米高，所以人们无法到达上面提供的圣诞晚餐。桌子周围的 20 个凳子都装有压力传感器。每个坐在凳子上的旅行者都把桌子放了一点。随机坐在凳子上的旅行者很感兴趣，开始和其他人一起放下桌子。来自世界各地 (20 个不同的国家) 的人们把手机或书放在一边，一起享受一顿非常特别的圣诞晚餐。什么都没有上演。我们拍摄了这个活动 -- 所有关于分享、团结和团结 -- 并在圣诞节前在线分享。 EntrySummary 这部电影是为了接触尽可能多的人，主要是一年乘一次或多次航班的人。来自不同文化的人，生活在世界各地，他们认识到圣诞节的感觉: 与其说是宗教因素，不如说是分享、团结和团结的感觉。出于这个原因，这个故事侧重于分享和团结。2016 是艰难的一年，恐怖和仇恨一直出现在许多人的新闻中。2016年12月正是传达我们 “来自不同文化背景的随机陌生人团结和分享” 信息的合适时机。

KLM 邦定自助餐

案例简介：BriefExplanation Airports can be lonely places. Especially when you are travelling at Christmastime, a time for sharing, unity and togetherness. We installed a table for 20 at an airport, but it was 4.5 meters high, so people could not reach the Christmas dinner served on it. 20 stools surrounding the table were equipped with pressure sensors. With every traveller who sat down on a stool, the table was lowered a little. Random travellers who sat down on a stool were intrigued and started to work together with others to lower the table. People from all over the world (20 different nationalities) put their phones or books aside and enjoyed a very special Christmas dinner together. Nothing was staged. We filmed the event – all about sharing, unity and togetherness – and shared it online right before Christmas. EntrySummary The film was created to reach as many people as possible, primarily people who take one or more flights in a year. People from different cultures, living all over the world, who recognise the Christmas feeling: not so much the religious element of it, but the feeling of sharing, unity and togetherness. For this reason the story focuses on sharing and unity. 2016 was a rough year, with terror and hatred being present in many people’s newsfeeds all the time. December 2016 was exactly the right time to deliver our message of ‘random strangers from different cultural backgrounds uniting and sharing’.