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烧烤圣经
案例简介：描述活动/条目: 没有值得一提的法规或限制。 结果: 我们开发了一本限量版书: 烧烤圣经。这本书展示了 Tramontina 如何制作完美烧烤的愿景。字面意思是: 这本书的每一页都被设计用于真正的烧烤。例如: 一页可以用来磨你的刀; 一页 (完全由盐制成) 来加盐你的肉, 印在煤上的一页和点燃火的一页。按照书的顺序阅读 Tramontina 的说明，任何人都可以制作完美的烧烤。 烧烤圣经被发送给重要的烧烤餐厅老板，并在家庭用品商店的烧烤区展示。 烧烤是巴西的热情，Tramontina 是巴西厨房用品的领先品牌。它有最完整的烧烤配件系列。但是现在，该品牌需要强调它重视烧烤的程度，以便在烧烤爱好者中获得尊重和忠诚。我们的解决方案是创建一个独特的烧烤信息来源，同时提供不仅仅是一本简单的食谱。 烧烤圣经在烧烤爱好者中很受欢迎，Tramontina 收到了成千上万试图购买这本书的人的信息。现在，Tramontina 正在研究如何将这本限量版转化为大众市场的书。
烧烤圣经
案例简介：Describe the campaign/entry: No regulations or restrictions worth mentioning. Results: We developed a limited edition book: The Bible of BBQ. This book shows Tramontina's vision of how to make a perfect barbecue. Quite literally: each page of the book was designed to be used in a real barbecue. For instance: a page that can be used to sharpen your knife; a page (made entirely of salt) to salt your meat, a page printed on coal and an inflammable page to start the fire. By following the order of the book and reading Tramontina’s instructions, anyone can make the perfect barbecue. The Bible of BBQ was sent to important barbecue restaurant owners and displayed in the barbecue section of home supply stores. Barbecue is a Brazilian passion, and Tramontina is the leader brand of kitchen supplies in Brazil. It has the most complete line of barbecue accessories. But now, the brand needed to emphasize the extent to which it takes barbecue seriously, in order to gain respect and loyalty among barbecue enthusiasts. Our solution was to create a unique source of information on barbecue and at the same time offer something that is more than just a simple cookbook. The Bible of BBQ was a hit among barbecue enthusiasts, and Tramontina received thousands of messages from people trying to buy the book. Now, Tramontina is researching how to transform this limited edition into a mass-market book.
THE BARBECUE BIBLE
案例简介：描述活动/条目: 没有值得一提的法规或限制。 结果: 我们开发了一本限量版书: 烧烤圣经。这本书展示了 Tramontina 如何制作完美烧烤的愿景。字面意思是: 这本书的每一页都被设计用于真正的烧烤。例如: 一页可以用来磨你的刀; 一页 (完全由盐制成) 来加盐你的肉, 印在煤上的一页和点燃火的一页。按照书的顺序阅读 Tramontina 的说明，任何人都可以制作完美的烧烤。 烧烤圣经被发送给重要的烧烤餐厅老板，并在家庭用品商店的烧烤区展示。 烧烤是巴西的热情，Tramontina 是巴西厨房用品的领先品牌。它有最完整的烧烤配件系列。但是现在，该品牌需要强调它重视烧烤的程度，以便在烧烤爱好者中获得尊重和忠诚。我们的解决方案是创建一个独特的烧烤信息来源，同时提供不仅仅是一本简单的食谱。 烧烤圣经在烧烤爱好者中很受欢迎，Tramontina 收到了成千上万试图购买这本书的人的信息。现在，Tramontina 正在研究如何将这本限量版转化为大众市场的书。
THE BARBECUE BIBLE
案例简介：Describe the campaign/entry: No regulations or restrictions worth mentioning. Results: We developed a limited edition book: The Bible of BBQ. This book shows Tramontina's vision of how to make a perfect barbecue. Quite literally: each page of the book was designed to be used in a real barbecue. For instance: a page that can be used to sharpen your knife; a page (made entirely of salt) to salt your meat, a page printed on coal and an inflammable page to start the fire. By following the order of the book and reading Tramontina’s instructions, anyone can make the perfect barbecue. The Bible of BBQ was sent to important barbecue restaurant owners and displayed in the barbecue section of home supply stores. Barbecue is a Brazilian passion, and Tramontina is the leader brand of kitchen supplies in Brazil. It has the most complete line of barbecue accessories. But now, the brand needed to emphasize the extent to which it takes barbecue seriously, in order to gain respect and loyalty among barbecue enthusiasts. Our solution was to create a unique source of information on barbecue and at the same time offer something that is more than just a simple cookbook. The Bible of BBQ was a hit among barbecue enthusiasts, and Tramontina received thousands of messages from people trying to buy the book. Now, Tramontina is researching how to transform this limited edition into a mass-market book.
烧烤圣经
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THE BARBECUE BIBLE
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