The Barbecue Bible|短视频|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

烧烤圣经

案例简介：烧烤是巴西的热情，Tramontina 是巴西厨房用品的领先品牌。它有最完整的烧烤配件系列。但是该品牌需要证明他们有多认真对待烧烤，以获得他们最重要的客户: 烧烤餐厅老板的尊重和忠诚。我们开发了一本限量版书: 《烧烤圣经》。这本书展示了 Tramontina 如何制作完美烧烤的愿景。字面上。这本书的每一页都被制作成用于真正的烧烤。例如: 一页，你可以用它来磨刀; 一页 (完全由盐制成) 来腌制你的肉, 印在煤上的一页和点燃火的一页。

烧烤圣经

案例简介：Barbecue is a Brazilian passion, and Tramontina is the leader brand of kitchen supplies in Brazil. It has the most complete line of barbecue accessories. But the brand needed to prove just how seriously they took barbecuing in order to gain the respect and loyalty of their most important clients: barbecue restaurant owners. We developed a limited edition book: "The Bible of BBQ". This book shows Tramontina's vision of how to make a perfect barbecue. Literally. Each page of the book was made to be used in a real barbecue. For instance: a page that you can actually use to sharpen your knife; a page (made entirely of salt) to salt your meat, a page printed on coal and a inflammable page to start the fire.