Corruption Detector|短视频|广告营销案例【ADGuider广告指南】

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腐败探测器

案例简介：巴西在线平台 Instituto Reclame Aqui 监控公司和品牌的声誉，现在正在扩大业务，以监控政治家。该计划旨在授权巴西选民做出更明智的决定，从而改善巴西有问题的政治环境，缓解该国固有的政治腐败问题。该项目名为《腐败的颜色》，将技术与学术界相结合，为在线数据库提供了关于政治家参与特定公共和私人法律问题的精通、敏感的信息。鉴于巴西法律法院系统的复杂性，包括高等法院、最高联邦法院、地区联邦法院，巴西公民从未在一个地方获得过这种信息, 还有更多。通过一个与每个网站和社交媒体网络兼容的 Chrome 插件，该程序将任何巴西互联网用户的导航器变成了一个展示工具。只要在任何新闻文章、推特、 Facebook 帖子或其他书面内容中，用电脑鼠标悬停在政治家的名字上，互联网用户就可以判断政治家是否腐败。如果是这样，政治家的名字会以紫色突出显示，他/她的法律背景会出现在屏幕上。腐败的色彩为公众获取信息提供了便利，因为它对政治官员的腐败和不遵守法律的非法活动发出了光 -- 或赋予了色彩。

腐败探测器

案例简介：Instituto Reclame Aqui, a Brazilian online platform that monitors the reputation of companies and brands, is now expanding its business to monitor politicians. This program aims to empower Brazilian voters to make more informed decisions, thus improving Brazil’s problematic political context and assuaging the country’s inherent issue of political corruption. Titled Colors of Corruption, the program combines technology with academia to feed an online database with well-versed, sensitive information around politicians’ involvement in specific public and private legal issues. Never before has this sort of information been available to Brazilian citizens in one place given the complexity of Brazil’s legal courts system which includes the Superior Court of Justice, Supreme Federal Court, Regional Federal Courts, and more. Through a Chrome plug-in that is compatible with every website and social media network, the program transforms any Brazilian internet user’s navigator into a revelation tool. By simply floating a computer mouse over a politician’s name in any news article, Tweet, Facebook post or other written content, internet users can tell whether or not a politician is corrupt. If so, the politician’s name is highlighted in purple and his/her legal background pops up on the screen. Color of Corruption facilitates the public’s access to information by shining a light—or giving color—to corruption and illegal activities of non-compliance to the law by political officials.