Lotus Make-Up has launched its first brand video to promote its unique make-up range, and establish itself as a strong competitor in the cosmetics industry.The premise for #SparkleEveryday campaign is largely that the modern woman of today is done and fed up of dealing with stereotypes and justifying herself in a rather male dominated world.Conceptualised and executed by WATConsult, part of the Dentsu Aegis Network, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life.The campaign idea is to show how the modern women break all the stereotypes to sparkle everyday in their life. By showcasing a photographer, cricketer, and stand-up comedian, the brand clearly states how women are sparkling in every sphere.CreditsConcept and Scripting: Surbhi Arora, Megha Marwah and Mridu SharmaDirector: Heren NastaVP Video Strategy: Manu BhadaneExecutive Producer: Aayush DuaDOP: Sudip SenguptaArt Director: Kristel DiasWardrobe Stylist: Ayushi BhardwajHair & Makeup: Tarsha Khorana1st AD:Vishal Mundra2nd AD-Abhishek MishraProduction Asst : Ayub khanCasting Director: Navrattan MehtaCamera Assitant : Romit PillaiStory Board: Abhijt SomanFocus Puller: Sharad WaghGaffer: Munna ( A1Lights)Head Spot :Asif khanActors : Hira Ashar, Mansi Shah, Apeksha PortalOffline Editor: Akshay MehtaColorist: Michele Ricosa( Prime Focus)Online Editor : Shailendra( Prime Focus)VO Artists : Archita Trisal & Megha MarwahMusic and Sound : Sachin 'Rabbitsackc' ChandlaSound Engineer: Percy LimaSound Studio: Mothership ProductionsCS Team:VP – Operations – Faisal HaqGroup Account Manager – Chanda SarmaLead Account Manager – Zoya Ruth ShakeelAccount Lead – Nitika SainiSr. Digital Media Executive – Aditi Chauhan