Awkward Silence originated out of a thought that while getting insurance is an easy task, people tend to take it lightly when it comes to actually buying it.The campaign sought to change that notion. This video series, takes five product offerings and creates stories of Awkward Silence, highlighting the need for buying insurance and how it’s important for one to stay away from Awkward Silence.Using objects created and crafted out of wood and plastic and gave the campaign a pop of color, since insurance is usually construed as a boring and dull matter.CreditsSahil Siddiqui - Creative Director - Wat ConsultAnindya Choudhary - Art Director - Wat ConsultMilind Gonzalves - Copywriter - Wat ConsultPrashant Narvekar - Illustrator - Wat ConsultProduction House & Agency: WATConsultSahil Shah - Vice President , Operations - Wat ConsultSahil Siddiqui - Script Writer - Wat ConsultManu Bhadane - Assistant Vice President Video - Wat ConsultManika Juneja - Assistant Vice President , Operations - Wat ConsultNiraj Jain - Lead Account Manager - Wat ConsultVishal Prabhu - Client Servicing - Wat ConsultRohan Saxena - Client Servicing - Wat ConsultYash Danak - Director - Wat ConsultNorten Menezes - Executive Producer -Varun Sud - Director Of Photography -Tanveer Riyaz - 1st AC -Aniket Manglurkar - Music Director -Omkar Potdar - Assistant Director: Wat ConsultApurva Mehta- Production Manager - Wat ConsultAyush Dua - Production Handler-Percy Lima - Sound engineer - Mothership ProductionsRam Menon, Ram Mulani, Soniya Nair, Ganesh Divekar, Junaid Sharif - VO artistsRishabh Shukla - Offline Editor - Wat ConsultTejas - Online Editor - After StudiosNikola - Grading- After StudiosPallavi Vengurlekar & Rohan More - Designs - Wat Consult