PepsiCo cereal brand Quaker Oats is transforming its ‘Go Forridge’ campaign especially for a society in lockdown with a new film, created by AMV BBDO. The campaign aims to provide a piece of content that is both uplifting and useful – while reinforcing the message that we must stay home to save lives.Quaker Oats’ ‘Go Forridge’ strategy first appeared in January this year. At its heart is the idea that we can make delicious porridge using ingredients that are already in our kitchens.From 11 hours of footage, editor Charlie Marbles compiled clips to match the ‘Go Forridge’ story, from people pouring their oats and adding ingredients like nuts, star anise and even edible flowers, then enjoying them in whichever way they fancy: on a hammock, in a garden, via an iPad breakfast. It ends with the line “Stay home. Go forridge”.CreditsClient: PepsiCoBrand: Quaker OatsCreative Agency: AMV BBDOCreative Directors: Alan Wilson & Diccon DriverCopywriter: Ben Smith, Tim RileyArt Director: Dan KennardAgency Planner: Henry GrayAgency Account Team: Samuel Biss, Brenda FrixaAgency Producer: Nick GoddenMedia Agency: OMDMedia Planners: Lucy Burbidge, Lucy Yarwood. Leanne YoungProduction Company: Flare ProductionsDirectors: Paul Butterworth, Andrea Kapos, Calum MacDiarmid, Femi Ladi, Dominic CyriaxProducers: Tony Powell, Pranav AryaPost-production Company: Coffee & TVEditor: Charlie MarblesAudio Post-production: Bark