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超低: AMV BBDO为您的驱动器通电
案例简介:
超低: AMV BBDO为您的驱动器通电
案例简介:
Go Ultra Low: Electrify your drive by AMV BBDO
案例简介:
Go Ultra Low: Electrify your drive by AMV BBDO
案例简介:
超低: AMV BBDO为您的驱动器通电
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Go Ultra Low: Electrify your drive by AMV BBDO
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AMV BBDO has created a new campaign for ‘Go Ultra Low’ – a campaign run in partnership between the Government and eight leading vehicle manufacturers to promote and increase uptake of electric vehicles. The new work launched on 25th April 2016, and will run across VOD, YouTube, radio, press and digital display. The ‘Go Ultra Low’ campaign, a unique partnership in the global automotive market, aims to educate the public about electric cars and show that, contrary to current perceptions, electric cars are exciting to drive and a practical alternative to petrol and diesel cars.The film sets the scene of a race track at night. An electric car is driving around the circuit. Pulses and lights create an electric atmosphere. As the car drives round we pull out to a bird’s eye view that reveals that the track is in the shape of an electric circuit and the electric car is the charge flowing around it. The final pack shot heroes the latest electric cars available from mainstream manufacturers supporting the campaign.CreditsCreative Director: Tim RileyArt Director: Colin JonesCopywriter: Phil MartinAdditional Credits: Agency Planner: Pippa Morris Agency Account Man: Alex Bird, Mike Logan, Will HookerAgency Producer: Selina Dey, Kieran SadlerMedia Agency: CaratMedia Planner: Kate McNiven, Imogen MeadMedia Buying: Louise Knipe, Annie MoberlyProduction Company: Irresistible Films Director: Florian SiglProduction Company Producer: Jo RaePost Production Company: Irresistible FilmsAudio Post Production: Irresistible Films
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