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# DefyTheName
案例简介：反欺凌活动家莫妮卡·莱温斯基 (Monica Lewinsky) 希望营造一种社区意识，以便那些被欺负的人知道他们并不孤单。# DefyTheName以一部电影拉开序幕，该电影显示一些最成功的人也被称为名字，但他们并没有因此而定义他们成为了谁。这发展成为一场在线运动，鼓励人们在社交媒体上将被欺负的名字添加到他们的名字中。莱温斯基通过在直播电视上更改她的Twitter名称开始了这一点。不久之后，名人、有影响力的人和成千上万的人都做了同样的事情。
# DefyTheName
案例简介：Anti-bullying activist Monica Lewinsky wanted to create a sense of community so those being bullied know that they’re not alone. #DefyTheName kicked off with a film showing that some of the most successful people were also called names, but they didn’t let that define who they became. This grew into an online movement that encouraged people to add their bullied names to their names on social media. Lewinsky started this by changing her Twitter name on live television. Soon after, celebrities, influencers, and thousands of people did the same.
#DefyTheName
案例简介：反欺凌活动家莫妮卡·莱温斯基 (Monica Lewinsky) 希望营造一种社区意识，以便那些被欺负的人知道他们并不孤单。# DefyTheName以一部电影拉开序幕，该电影显示一些最成功的人也被称为名字，但他们并没有因此而定义他们成为了谁。这发展成为一场在线运动，鼓励人们在社交媒体上将被欺负的名字添加到他们的名字中。莱温斯基通过在直播电视上更改她的Twitter名称开始了这一点。不久之后，名人、有影响力的人和成千上万的人都做了同样的事情。
#DefyTheName
案例简介：Anti-bullying activist Monica Lewinsky wanted to create a sense of community so those being bullied know that they’re not alone. #DefyTheName kicked off with a film showing that some of the most successful people were also called names, but they didn’t let that define who they became. This grew into an online movement that encouraged people to add their bullied names to their names on social media. Lewinsky started this by changing her Twitter name on live television. Soon after, celebrities, influencers, and thousands of people did the same.
# DefyTheName
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#DefyTheName
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基本信息
- 广告战役： #Monica Lewinsky-网络-d882#
- 广告品牌： Monica Lewinsky
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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获得奖项：
- Design and Art Direction 2019 木铅笔 影视广告（Public Service Commercials）
- Design and Art Direction 2019 木铅笔 整合营销（Earned Media/Small Business (under 50 employees)）
- Design and Art Direction 2019 入围 公益创意（Advertising /Not for Profit）
- Design and Art Direction 2019 入围 数字营销（Use of Talent & Influencers）
- Design and Art Direction 2019 入围 公关活动（Use of Talent and Influencers）
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