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品牌
案例简介：皇家加勒比揭示了新的广告活动创意 皇家加勒比透露了一个新的品牌活动 “如何度假”。与前几年相比，皇家加勒比将在数字和视频点播广告上投入大量资金，以确保更频繁地向目标受众发送与他们相关的信息。 “这是如何度假”，由广告公司家乡设计, 继续展示非凡的时刻，并包括大胆的语言来克服围绕邮轮的误解，并激励新的邮轮观众考虑皇家加勒比邮轮作为他们假期的新选择。 该活动将在数字、社交、视频点播和广播中展开，由英国的珍娜 · 科尔曼和爱尔兰的阿曼达 · 贝拉姆配音。此外, 在英国和爱尔兰，包括主要火车站在内的高客流量地区将会有大量的数字和静态户外活动，同时贸易伙伴将大力支持以店内和在线为特色的活动宣传材料。 Mario Bounas，英国和爱尔兰的营销总监说; “几乎一半和我们一起预订的乘客都在 50 岁以下，我们新来的邮轮家庭的平均成年年龄是 42 岁。这意味着我们需要与时俱进，创建一个象征重新评估的运动, 在他们最容易接受信息的地方为他们服务。我们很高兴在为皇家加勒比创造创新活动方面继续发挥领导作用。 “2018 对我们来说是令人难以置信的激动人心的重要一年，世界上最大的船只“ 海洋交响曲 ”的推出，以及英国最喜欢的船只的数百万英镑改造, 海洋的独立性，我们相信，“如何度假” 运动让我们为未来做好了准备 ”。 该运动于 12月19日启动，并将持续到 2018年3月。
品牌
案例简介：ROYAL CARIBBEAN REVEALS NEW ADVERTISING CAMPAIGN CREATIVE Royal Caribbean has revealed a new brand campaign ‘This is How to Holiday’. In a ground-breaking departure from previous years, Royal Caribbean will invest heavily in digital and VOD advertising to ensure target audiences are reached more frequently with messaging relevant to them. ‘This is How to Holiday’, devised by advertising agency Hometown, continues to showcase extraordinary moments and includes bold language to overcome the misconceptions around cruise and inspire the new-to-cruise audience to consider a Royal Caribbean cruise as a new option for their holidays. The campaign will run across digital, social, video-on-demand and radio featuring voiceovers from Jenna Coleman in the UK and Amanda Byram in Ireland. In addition, there will be a heavy digital and static outdoor presence across the UK and Ireland in high footfall areas including major train stations alongside strong support from trade partners with campaign collateral featuring in-stores and online. Mario Bounas, Marketing Director UK & Ireland, says; “Almost half of the passengers who book with us are under 50 years old, with the average adult age of our new-to-cruise families being 42 years old. This means we need to move with the times and create a campaign that is a symbol of re-evaluation, served to them in places they will be at times they will be most receptive to the messaging. We’re pleased to continue to lead the way when it comes to creating innovative campaigns for Royal Caribbean. “2018 represents an incredibly exciting, important year for us with the launch of the world’s largest ship, Symphony of the Seas, alongside the multi-million pound makeover of the UK’s favourite ship, Independence of the Seas and we are confident that the ‘This is How to Holiday’ campaign sets us up perfectly for what’s to come”. The campaign launches on 19 December and will continue through to March 2018.
Brand
案例简介：皇家加勒比揭示了新的广告活动创意 皇家加勒比透露了一个新的品牌活动 “如何度假”。与前几年相比，皇家加勒比将在数字和视频点播广告上投入大量资金，以确保更频繁地向目标受众发送与他们相关的信息。 “这是如何度假”，由广告公司家乡设计, 继续展示非凡的时刻，并包括大胆的语言来克服围绕邮轮的误解，并激励新的邮轮观众考虑皇家加勒比邮轮作为他们假期的新选择。 该活动将在数字、社交、视频点播和广播中展开，由英国的珍娜 · 科尔曼和爱尔兰的阿曼达 · 贝拉姆配音。此外, 在英国和爱尔兰，包括主要火车站在内的高客流量地区将会有大量的数字和静态户外活动，同时贸易伙伴将大力支持以店内和在线为特色的活动宣传材料。 Mario Bounas，英国和爱尔兰的营销总监说; “几乎一半和我们一起预订的乘客都在 50 岁以下，我们新来的邮轮家庭的平均成年年龄是 42 岁。这意味着我们需要与时俱进，创建一个象征重新评估的运动, 在他们最容易接受信息的地方为他们服务。我们很高兴在为皇家加勒比创造创新活动方面继续发挥领导作用。 “2018 对我们来说是令人难以置信的激动人心的重要一年，世界上最大的船只“ 海洋交响曲 ”的推出，以及英国最喜欢的船只的数百万英镑改造, 海洋的独立性，我们相信，“如何度假” 运动让我们为未来做好了准备 ”。 该运动于 12月19日启动，并将持续到 2018年3月。
Brand
案例简介：ROYAL CARIBBEAN REVEALS NEW ADVERTISING CAMPAIGN CREATIVE Royal Caribbean has revealed a new brand campaign ‘This is How to Holiday’. In a ground-breaking departure from previous years, Royal Caribbean will invest heavily in digital and VOD advertising to ensure target audiences are reached more frequently with messaging relevant to them. ‘This is How to Holiday’, devised by advertising agency Hometown, continues to showcase extraordinary moments and includes bold language to overcome the misconceptions around cruise and inspire the new-to-cruise audience to consider a Royal Caribbean cruise as a new option for their holidays. The campaign will run across digital, social, video-on-demand and radio featuring voiceovers from Jenna Coleman in the UK and Amanda Byram in Ireland. In addition, there will be a heavy digital and static outdoor presence across the UK and Ireland in high footfall areas including major train stations alongside strong support from trade partners with campaign collateral featuring in-stores and online. Mario Bounas, Marketing Director UK & Ireland, says; “Almost half of the passengers who book with us are under 50 years old, with the average adult age of our new-to-cruise families being 42 years old. This means we need to move with the times and create a campaign that is a symbol of re-evaluation, served to them in places they will be at times they will be most receptive to the messaging. We’re pleased to continue to lead the way when it comes to creating innovative campaigns for Royal Caribbean. “2018 represents an incredibly exciting, important year for us with the launch of the world’s largest ship, Symphony of the Seas, alongside the multi-million pound makeover of the UK’s favourite ship, Independence of the Seas and we are confident that the ‘This is How to Holiday’ campaign sets us up perfectly for what’s to come”. The campaign launches on 19 December and will continue through to March 2018.
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基本信息
- 广告战役： #Royal Caribbean-影视-5d72#
- 广告品牌： Royal Caribbean
- 发布日期： 2000
- 行业领域： 互联网服务 , 物流运输 , 旅游/酒店
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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