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退房套房
案例简介：瑞典保险品牌 Länsförsäkringar 及其代理公司斯坦达尔斯最近推出了一种特殊的灯，当你有太多的屏幕时间时会发光。现在，它已经将这个想法扩展到酒店套房的休闲，如果你继续上网，你会花更多的钱。所谓的 “退房套房” 是瑞典贝洛拉哥德堡酒店的一个房间，奖励远离屏幕的游客。这个房间配备了上述的 “无屏幕” 智能灯，它根据你在社交媒体上花费的时间来计算你为这个房间支付的费用。如果你根本不使用屏幕，房间是免费的。然而，当你冲浪时，灯的光逐渐改变，直到它开始发红。如果它变红了，你就为房间付全价，2400 瑞典克朗。收费是基于一个四口之家的共享，在它变红之前，每个共享 30 分钟的屏幕时间。
退房套房
案例简介：Swedish insurance brand Länsförsäkringar and its agency, Stendahls, recently introduced a special lamp that glows red when you've had too much screen time. Now, it has extended the idea into leisure with a hotel suite that you pay more for if you keep going online. The so-called "Check Out Suite” is a room in at the Hotel Bellora Gothenburg, Sweden that rewards visitors for staying away from their screens. The room is equipped with the aforementioned "Skärmfri" (Screen-free) smart lamp, which calculates how much you pay for the room based on how much time you spend on social media. If you don't use a screen at all, the room is free. However, as you surf, the light from the lamp gradually changes until it starts to glow red. If it goes red, you then pay full price for the room, 2400 Swedish Kroner. The charge is based on a family of four sharing with 30 minutes of screen time each before it goes red.
The Check Out Suite
案例简介：瑞典保险品牌 Länsförsäkringar 及其代理公司斯坦达尔斯最近推出了一种特殊的灯，当你有太多的屏幕时间时会发光。现在，它已经将这个想法扩展到酒店套房的休闲，如果你继续上网，你会花更多的钱。所谓的 “退房套房” 是瑞典贝洛拉哥德堡酒店的一个房间，奖励远离屏幕的游客。这个房间配备了上述的 “无屏幕” 智能灯，它根据你在社交媒体上花费的时间来计算你为这个房间支付的费用。如果你根本不使用屏幕，房间是免费的。然而，当你冲浪时，灯的光逐渐改变，直到它开始发红。如果它变红了，你就为房间付全价，2400 瑞典克朗。收费是基于一个四口之家的共享，在它变红之前，每个共享 30 分钟的屏幕时间。
The Check Out Suite
案例简介：Swedish insurance brand Länsförsäkringar and its agency, Stendahls, recently introduced a special lamp that glows red when you've had too much screen time. Now, it has extended the idea into leisure with a hotel suite that you pay more for if you keep going online. The so-called "Check Out Suite” is a room in at the Hotel Bellora Gothenburg, Sweden that rewards visitors for staying away from their screens. The room is equipped with the aforementioned "Skärmfri" (Screen-free) smart lamp, which calculates how much you pay for the room based on how much time you spend on social media. If you don't use a screen at all, the room is free. However, as you surf, the light from the lamp gradually changes until it starts to glow red. If it goes red, you then pay full price for the room, 2400 Swedish Kroner. The charge is based on a family of four sharing with 30 minutes of screen time each before it goes red.
退房套房
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The Check Out Suite
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基本信息
- 广告战役： #The Check Out Suite#
- 广告品牌： Länsförsäkringar
- 发布日期： 2019-02-01
- 行业领域： 保险 , 商务服务 , 金融/证券
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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