本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
一个国家的呼唤
案例简介：“一个国家的召唤” 以海军和海军陆战队的巨大物质力量为特色 -- 船只、两栖车辆、航空和地面资产 -- 消失揭示了海军陆战队武器库中最伟大的武器: 每个海军陆战队员不屈不挠的战斗精神。 “毫无疑问，设备,为现代海军陆战队行动提供燃料的技术和创新使海军陆战队拥有决定性的优势，并有能力比以往任何时候都更深入内陆实现目标，”J. 沃尔特 · 汤普森“但是海军陆战队的参与意愿和失败的决心对战斗的胜利至关重要。” “人们知道海军陆战队是谁 -- 无论是被描述为 '少数人'。约翰 · 考德威尔中尉说: “骄傲的是，我们穿着著名的蓝色制服，或者在建立和维护我们的“ 魔鬼狗 ”绰号的战场上展示的光荣的凶猛。”。美国海军陆战队营销和传播战略国家主任。“但在在线搜索查询中最常出现的问题是，'海军陆战队做什么？ 这个广告，一个国家的号召, 它明确地回答了这个问题 -- 它显示了我们的服务定义能力，将一个独立的、压倒性的力量从海上位置投射到内陆目标。但最重要的是，这个广告非常清楚地表明，与任何武器系统或物资平台相比，我们的成功仍然依赖于不屈不挠的战斗精神和在每一位海军陆战队员中获胜的决心。”
一个国家的呼唤
案例简介：“A Nation’s Call” features the overwhelming material might of the Navy and Marine Corps team – ships, amphibious vehicles, aviation and ground assets – disappearing to reveal the greatest weapon in the Marine Corps’ arsenal: the indomitable fighting spirit of every Marine.“Undoubtedly, the equipment, technology and innovation fueling a modern Marine Corps operation gives Marines a decided advantage and an ability to reach objectives further inland than ever before,” said Sean McNeeley, Executive Director, Account Management, J. Walter Thompson, “but a Marine’s willingness to engage and determination to defeat is essential to Battles Won.”“People know who Marines are – whether described as 'The Few. The Proud,' by our prestigious Dress Blue uniform, or the honorable ferocity displayed on battlefields that established and maintains our 'Devil Dog' moniker,” said LtCol John Caldwell, National Director of Marketing and Communication Strategy for the United States Marine Corps. “But what most often appears in online search queries is the question, 'What do Marines do?' This ad, ‘A Nation's Call,’ definitively answers that question – it shows our service defining capability to project a self-contained and overwhelming force from a sea-based location to an inland objective. But most importantly, this ad makes crystal clear the fact that more than any weapon system or materiel platform, our success remains reliant upon the indomitable fighting spirit and determination to win inside each and every Marine.”
A Nation's Call
案例简介：“一个国家的召唤” 以海军和海军陆战队的巨大物质力量为特色 -- 船只、两栖车辆、航空和地面资产 -- 消失揭示了海军陆战队武器库中最伟大的武器: 每个海军陆战队员不屈不挠的战斗精神。 “毫无疑问，设备,为现代海军陆战队行动提供燃料的技术和创新使海军陆战队拥有决定性的优势，并有能力比以往任何时候都更深入内陆实现目标，”J. 沃尔特 · 汤普森“但是海军陆战队的参与意愿和失败的决心对战斗的胜利至关重要。” “人们知道海军陆战队是谁 -- 无论是被描述为 '少数人'。约翰 · 考德威尔中尉说: “骄傲的是，我们穿着著名的蓝色制服，或者在建立和维护我们的“ 魔鬼狗 ”绰号的战场上展示的光荣的凶猛。”。美国海军陆战队营销和传播战略国家主任。“但在在线搜索查询中最常出现的问题是，'海军陆战队做什么？ 这个广告，一个国家的号召, 它明确地回答了这个问题 -- 它显示了我们的服务定义能力，将一个独立的、压倒性的力量从海上位置投射到内陆目标。但最重要的是，这个广告非常清楚地表明，与任何武器系统或物资平台相比，我们的成功仍然依赖于不屈不挠的战斗精神和在每一位海军陆战队员中获胜的决心。”
A Nation's Call
案例简介：“A Nation’s Call” features the overwhelming material might of the Navy and Marine Corps team – ships, amphibious vehicles, aviation and ground assets – disappearing to reveal the greatest weapon in the Marine Corps’ arsenal: the indomitable fighting spirit of every Marine.“Undoubtedly, the equipment, technology and innovation fueling a modern Marine Corps operation gives Marines a decided advantage and an ability to reach objectives further inland than ever before,” said Sean McNeeley, Executive Director, Account Management, J. Walter Thompson, “but a Marine’s willingness to engage and determination to defeat is essential to Battles Won.”“People know who Marines are – whether described as 'The Few. The Proud,' by our prestigious Dress Blue uniform, or the honorable ferocity displayed on battlefields that established and maintains our 'Devil Dog' moniker,” said LtCol John Caldwell, National Director of Marketing and Communication Strategy for the United States Marine Corps. “But what most often appears in online search queries is the question, 'What do Marines do?' This ad, ‘A Nation's Call,’ definitively answers that question – it shows our service defining capability to project a self-contained and overwhelming force from a sea-based location to an inland objective. But most importantly, this ad makes crystal clear the fact that more than any weapon system or materiel platform, our success remains reliant upon the indomitable fighting spirit and determination to win inside each and every Marine.”
一个国家的呼唤
暂无简介
A Nation's Call
暂无简介
基本信息
- 广告战役： #A Nation's Call#
- 广告品牌： U.S. Marine Corps
- 发布日期： 2018-02-01
- 行业领域： 认证机构 , 商务服务
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
