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在音频中捕获
案例简介：简要说明: 许多读者仍然认为有声读物的体验不如阅读有益。 描述客户的简报: 企鹅想将图书阅读器转换成有声图书听众，从而增加有声图书的销量。 设计过程: 因此，我们开始试图调查每本企鹅有声读物是如何丰富、情感丰富的体验。每个故事都由著名演员讲述。 结果: 读者在看到广告后给予了积极的回应，并更愿意探索企鹅的有声图书产品。
在音频中捕获
案例简介：Brief Explanation: Many readers still consider the audio books experience to be not as rewarding as reading. Describe the brief from the client: Penguin wants to convert book readers into audio books listeners, and thus increase audio books sales volume. Design Process: We therefore set about trying to covey just how every Penguin Audio Book is a rich, emotionally engaging experience. Each story evocatively narrated by renowned actors. Results: Readers gave positive response after they saw the advertisements and became more willing to explore the audio book products from Penguin.
CAPTURED IN AUDIO
案例简介：简要说明: 许多读者仍然认为有声读物的体验不如阅读有益。 描述客户的简报: 企鹅想将图书阅读器转换成有声图书听众，从而增加有声图书的销量。 设计过程: 因此，我们开始试图调查每本企鹅有声读物是如何丰富、情感丰富的体验。每个故事都由著名演员讲述。 结果: 读者在看到广告后给予了积极的回应，并更愿意探索企鹅的有声图书产品。
CAPTURED IN AUDIO
案例简介：Brief Explanation: Many readers still consider the audio books experience to be not as rewarding as reading. Describe the brief from the client: Penguin wants to convert book readers into audio books listeners, and thus increase audio books sales volume. Design Process: We therefore set about trying to covey just how every Penguin Audio Book is a rich, emotionally engaging experience. Each story evocatively narrated by renowned actors. Results: Readers gave positive response after they saw the advertisements and became more willing to explore the audio book products from Penguin.
在音频中捕获
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CAPTURED IN AUDIO
暂无简介
基本信息
- 广告战役： #企鹅出版-设计与品牌-a4e9#
- 广告品牌： 企鹅出版
- 发布日期： 2000
- 行业领域： 电视传媒 , 商务服务 , 影音娱乐
- 媒体类别： 音频
- 广告语言： 汉语
- 媒介平台： 网络
- 获得奖项：
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