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布里奇特 · 琼斯时刻数字营销
案例简介：。为 “日常” 杂货品牌创造情感参与和兴奋 。英国第五大快速消费品品牌 m ü ller 希望通过为其领先品牌 m ü llerlight 增加一些 “火花” 来加强与主要女性观众的关系。 哲学/解决方案 。根据布里奇特 · 琼斯电影第2 的赞助，通过穆勒的名册机构协调了一项综合运动。 。Focus 是一个包装上的促销活动，在 6000万酸奶锅盖上展示，关键的行动呼吁访问一个微型网站。 。品牌参与微型网站的特色: -包装奖品抽奖机械师 -大量与电影女主角、运动和电影支持相关的参与内容 。利用现有数据库和购买的数据库进行电子邮件通信。 。专门的在线广告活动 结果 。近 1/4 高针对性的消费者参与了这项活动，针对参赛 62k 游客进行了交付。 。病毒/参与内容扩大了用户群。 。优秀的选择利率 52% 。客户消费者数据库翻了一番，并连续两年获得 FAB 奖
布里奇特 · 琼斯时刻数字营销
案例简介：. Generate emotional engagement and excitement for an "everyday" grocery brand . Müller, the UK's fifth largest FMCG brand, was looking strengthen its relationship with its key female audience by adding back some "sparkle" to its leading brand, Müllerlight. Philosophy/Solution . An integrated campaign coordinated through Müller's roster agencies, based on the sponsorship of the 2nd Bridget Jones film. . Focus being an on-pack promotion featured on 60 million yogurt pot lids, with the key call to action to visit a microsite. . The brand engagement microsite featured: - pack prize draw mechanic - Mass of engagement content related to the film's heroine, campaign and film support . Email communication utilizing existing database and purchased database. . Dedicated on-line advertising campaign Results . Nearly 1/4 million highly targeted consumers engaged with the campaign, delivered against competition entry 62k visitors. . Viral/engagement content broadened user base. . Excellent opt in rates 52% . Doubled the Client consumer database & won a FAB Award, 2 years running
A Bridget Jones Moment Digital Marketing
案例简介：。为 “日常” 杂货品牌创造情感参与和兴奋 。英国第五大快速消费品品牌 m ü ller 希望通过为其领先品牌 m ü llerlight 增加一些 “火花” 来加强与主要女性观众的关系。 哲学/解决方案 。根据布里奇特 · 琼斯电影第2 的赞助，通过穆勒的名册机构协调了一项综合运动。 。Focus 是一个包装上的促销活动，在 6000万酸奶锅盖上展示，关键的行动呼吁访问一个微型网站。 。品牌参与微型网站的特色: -包装奖品抽奖机械师 -大量与电影女主角、运动和电影支持相关的参与内容 。利用现有数据库和购买的数据库进行电子邮件通信。 。专门的在线广告活动 结果 。近 1/4 高针对性的消费者参与了这项活动，针对参赛 62k 游客进行了交付。 。病毒/参与内容扩大了用户群。 。优秀的选择利率 52% 。客户消费者数据库翻了一番，并连续两年获得 FAB 奖
A Bridget Jones Moment Digital Marketing
案例简介：. Generate emotional engagement and excitement for an "everyday" grocery brand . Müller, the UK's fifth largest FMCG brand, was looking strengthen its relationship with its key female audience by adding back some "sparkle" to its leading brand, Müllerlight. Philosophy/Solution . An integrated campaign coordinated through Müller's roster agencies, based on the sponsorship of the 2nd Bridget Jones film. . Focus being an on-pack promotion featured on 60 million yogurt pot lids, with the key call to action to visit a microsite. . The brand engagement microsite featured: - pack prize draw mechanic - Mass of engagement content related to the film's heroine, campaign and film support . Email communication utilizing existing database and purchased database. . Dedicated on-line advertising campaign Results . Nearly 1/4 million highly targeted consumers engaged with the campaign, delivered against competition entry 62k visitors. . Viral/engagement content broadened user base. . Excellent opt in rates 52% . Doubled the Client consumer database & won a FAB Award, 2 years running
布里奇特 · 琼斯时刻数字营销
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A Bridget Jones Moment Digital Marketing
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