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Cravendale 牛奶
案例简介：为 CRAVENDALE purellite 创建一个在线品牌环境，该环境与 ATL 一样有效地提高品牌知名度，也可以推动特定的长期行为改变. 。创建一个永久的互动渠道，作为克拉文代尔营销计划各个方面的枢纽 。将 ATL 创意平台 (味道很好，母牛想要它回来) 上线 -- 扩展活动，并允许与这些目标受众交谈 哲学/解决方案 卡尔森开发了 CATTLEGRID-whoy 虚构的，秘密的，地下网络的激情 CRAVENDALE 爱好者致力于: 。提醒公众注意叛徒奶牛的活动和动向 。开发可下载的公共信息材料 。宣传他们保护口味的独特使命 。在英国增加新成员. 。..最重要的是 -- 保护味道 我们的解决方案 在线 。数字是一种明显的通信工具，因为它具有 “100% 蹄防” 的性质，可以防止牛敌人的干预! 。Www.protectingthetaste.com 使用简单但强大的图形模板结构来模拟活动组网站。ATL 治疗的黑暗在外观和感觉上都得到了体现，电视广告的聪明才智来自一致的、定期更新的拷贝内容。 。互动 flash 元素，如 pur过滤过程，以简单和妈妈/孩子友好的方式解释复杂的产品 USPs。 体验 。体验的提议遵循了牛网格的主题。 。装扮成牛网格研究员的促销小队开始在商店前使用伪装成 NPD “暗示” 的 1ltr 纸盒的钻机对 CRAVENDALE 进行取样." 结果 自该网站于 10月05日上线以来，已有 60,000 多名游客喜欢它，5,000 限量版感应包将在 3 周内发布。 现场平均时间超过 3 分钟。 克拉文代尔的销售暗示.在 Cattlegrid 采样团队参观的商店里，上升了 + 300%!
Cravendale 牛奶
案例简介：Create an online brand environment for CRAVENDALE PurFiltre that's as effective at driving brand awareness as the ATL and that can also drive specific long term behavioural change... . Create a permanent interactive channel to act as a hub for every facet of the CRAVENDALE marketing programme . Bring ATL creative platform (Tastes So Good the Cows Want It Back) online - extend the campaign and give permission to talk to this target audience Philosophy/Solution Carlson developed THE CATTLEGRID - wholy fictitious, secret, underground network of passionnate CRAVENDALE lovers dedicated to: . Alerting the public to the activities and movements of renegade cows . Developing downloadable Public Information materials . Promoting their unique mission to Protect The Taste . Adding new members accross the UK to their number... ...and most importantly - PROTECTING THE TASTE Our Solution ONLINE . Digital was an obvious communication vehicle due to it's "100% Hoof-Proof" nature which prevents intervention by bovine foe!!! . www.protectingthetaste.com uses a simple but powerfully graphic-templated structure to simulate a campaign group site. The darkness of the ATL treatment is carried through in both the look and feel, and the intelligent wit of the TV advertising comes through consistent and regularly updated copy content. . Interactive flash elements such as the PurFiltration process explain complicated product USPs in a simple and mum/child-friendly way. EXPERIENTIAL . The proposal for Experiential followed on with the theme of The Cattle Grid. . Promotional squads dressed as Cattle Grid Fellows launched operations to sample CRAVENDALE at front of store using a rig disguised as a 1ltr carton of the NPD "Hint Of..." Results More than 60,000 visitors have enjoyed the site since it went live in October 05, with the 5,000 limited edition Induction Packs being issued within 3 weeks. The average time on site is more than 3 minutes. Sales of Cravendale Hint of... in stores visited by the Cattlegrid sampling teams rose by +300%!!!
Cravendale Milk
案例简介：为 CRAVENDALE purellite 创建一个在线品牌环境，该环境与 ATL 一样有效地提高品牌知名度，也可以推动特定的长期行为改变. 。创建一个永久的互动渠道，作为克拉文代尔营销计划各个方面的枢纽 。将 ATL 创意平台 (味道很好，母牛想要它回来) 上线 -- 扩展活动，并允许与这些目标受众交谈 哲学/解决方案 卡尔森开发了 CATTLEGRID-whoy 虚构的，秘密的，地下网络的激情 CRAVENDALE 爱好者致力于: 。提醒公众注意叛徒奶牛的活动和动向 。开发可下载的公共信息材料 。宣传他们保护口味的独特使命 。在英国增加新成员. 。..最重要的是 -- 保护味道 我们的解决方案 在线 。数字是一种明显的通信工具，因为它具有 “100% 蹄防” 的性质，可以防止牛敌人的干预! 。Www.protectingthetaste.com 使用简单但强大的图形模板结构来模拟活动组网站。ATL 治疗的黑暗在外观和感觉上都得到了体现，电视广告的聪明才智来自一致的、定期更新的拷贝内容。 。互动 flash 元素，如 pur过滤过程，以简单和妈妈/孩子友好的方式解释复杂的产品 USPs。 体验 。体验的提议遵循了牛网格的主题。 。装扮成牛网格研究员的促销小队开始在商店前使用伪装成 NPD “暗示” 的 1ltr 纸盒的钻机对 CRAVENDALE 进行取样." 结果 自该网站于 10月05日上线以来，已有 60,000 多名游客喜欢它，5,000 限量版感应包将在 3 周内发布。 现场平均时间超过 3 分钟。 克拉文代尔的销售暗示.在 Cattlegrid 采样团队参观的商店里，上升了 + 300%!
Cravendale Milk
案例简介：Create an online brand environment for CRAVENDALE PurFiltre that's as effective at driving brand awareness as the ATL and that can also drive specific long term behavioural change... . Create a permanent interactive channel to act as a hub for every facet of the CRAVENDALE marketing programme . Bring ATL creative platform (Tastes So Good the Cows Want It Back) online - extend the campaign and give permission to talk to this target audience Philosophy/Solution Carlson developed THE CATTLEGRID - wholy fictitious, secret, underground network of passionnate CRAVENDALE lovers dedicated to: . Alerting the public to the activities and movements of renegade cows . Developing downloadable Public Information materials . Promoting their unique mission to Protect The Taste . Adding new members accross the UK to their number... ...and most importantly - PROTECTING THE TASTE Our Solution ONLINE . Digital was an obvious communication vehicle due to it's "100% Hoof-Proof" nature which prevents intervention by bovine foe!!! . www.protectingthetaste.com uses a simple but powerfully graphic-templated structure to simulate a campaign group site. The darkness of the ATL treatment is carried through in both the look and feel, and the intelligent wit of the TV advertising comes through consistent and regularly updated copy content. . Interactive flash elements such as the PurFiltration process explain complicated product USPs in a simple and mum/child-friendly way. EXPERIENTIAL . The proposal for Experiential followed on with the theme of The Cattle Grid. . Promotional squads dressed as Cattle Grid Fellows launched operations to sample CRAVENDALE at front of store using a rig disguised as a 1ltr carton of the NPD "Hint Of..." Results More than 60,000 visitors have enjoyed the site since it went live in October 05, with the 5,000 limited edition Induction Packs being issued within 3 weeks. The average time on site is more than 3 minutes. Sales of Cravendale Hint of... in stores visited by the Cattlegrid sampling teams rose by +300%!!!
Cravendale 牛奶
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Cravendale Milk
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